Why is changing the size of an iPhone considered an innovative new Apple product?
Apple began as the company who provided consumers with technology we did not know we needed. From the first Macbook to the iPhone, Apple products have revolutionized the mobile technology industry. At the Apple event held Tuesday in California, Apple previewed its newest innovations including the Apple Watch, the iPhone 6 and 6 Plus, and a new wireless payment system.
The newest products seem to be the apple version of competitors’ products, especially Samsung and Google, instead of broadening consumers’ visions of what was technologically possible. The Apple Watch would have appeared more innovative if Samsung had not debuted its own smart watch almost a year ago.
While users can dress their Apple Watch in various band styles and clock preferences, it is essentially Apple’s way of trying to compete in the wearable technology market. The few perks the Apple Watch include mobile app updates, health monitoring applications, and wireless charging. The most bizarre feature is that Apple Watch holders can share their heartbeat with one another. The Apple Watch also only works in accordance with other iPhones, once again excluding other mobile users.
The iPhone 6 and 6 Plus are larger versions of the previous iPhone however with longer battery life and a better camera, which means more time for users to take clearer Instagram pictures. Lastly, Apple introduced a new wireless payment system, a digital credit card on your phone. However after the recent celebrity photo scandal where someone allegedly hacked into celebrities iCloud and stole very personal photos, is investing private bank account information onto our mobile devices a smart idea?
Maybe I am a skeptical Apple user, but the newest products do not set Apple apart from its competition. When the first iPhone was released in 2007, it forever changed the mobile market. Apple was once a company synonymous with innovation, design, and prestige. The past few Apple products have not matched the same level of ingenuity. The headphone jack was moved to the bottom. The size of the iPhone has continuously grown until it can be considered a tablet and the charging equipment has changed.
I could be completely wrong and find myself wearing my very own Apple Watch in 2015. I could succumb to its shiny exterior and fall in love with its technology once it is available. Until then, I do not see the creative vision and forward thinking that started Apple.