Twitter has introduced a new shopping feature which lets tweeters purchase items from the musicians and companies they follow – what will you buy first?
By choosing to “Buy” an item on your newsfeed, Twitter mobile apps (iPhone and Android) will direct you to another page where you can enter your payment and shipping information and BOOM you’ve just made your first Twitter purchase. Now it’s easier than ever to buy that Wiz Khalifa CD you never really needed… or wanted.
The beta version of the app is currently being tested by various musicians and brands, as well as nonprofits. Artists such as Eminem, Paramore, and Ryan Adams have begun selling merchandise through the app along with Burberry, Home Depot and the non-profit (RED) (Johnson). By having such a wide variety of sellers in its test run, Twitter can track which consumers are most likely to fall to the temptations of sweet advertising.
This new feature makes Twitter a more valuable platform for marketing. It is now more beneficial than ever for companies to have a Twitter presence – vital not only for their brand image but now also for their mobile commerce.
As far as we now, you only see products from the users you follow. But will Twitter add this feature onto sponsored tweets? Would that ruin the ‘Buy’ button for you?
Do you feel this is Twitter moving in the right direction? as compared to their new “Facebook”-like visual update. What other potential problems do you see arising from this new twitter feature? Will you be using it?
Johnson, L. (2014, September 8). Twitter’s New Buy Button Is Key to Its Mobile Commerce Future. Retrieved September 9, 2014. from http://www.adweek.com/news/technology/twitters-new-buy-button-key-its-mobile-commerce-future-159965
Jain, T. (2014, September 8). Testing a way for you to make purchases on Twitter | Twitter Blogs. Retrieved September 9, 2014, from https://blog.twitter.com/2014/testing-a-way-for-you-to-make-purchases-on-twitter?utm_content=buffer3d026&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer