Over 1 billion sold? The restaurant establishment known to some as the “golden arches” has posted another loss for the once thriving fast food chain. Does this mean Ronald McDonald will be at the local welfare office looking for his unemployment check?
McDonald’s has been a staple of many Americans for as long as we can remember. According to an article by Leslie Patton, McDonald’s posted a 3.7 percent drop in sales in August. Some of the causes include declining sales in America as well as a scare involving a Chinese supplier.
(Image courtesy of mcdonalds.com)
McDonald’s restaurants have been facing some stiff competition from many of their competitors who copy their model on the value menu, offering unique menu items, and even extending limited offers for longer. The health phenomenon might be one of the more important issues at large, though; especially coming from an America where healthy is being stressed and considered more and more. Sales in Russia have slumped due to politics as well as sanitation issues with stores (Patton, 2014).
McDonald’s hasn’t been lying dormant. They’ve tried to fight back with healthier menu options such as salads, yogurt parfaits, apple slices, or many other alternatives to their burgers and fries. So why hasn’t this worked to help turn sales around in an economy that works late hours and feels they don’t have time to make food when they get home?
That question is the very one McDonald’s has been trying to answer. With documentaries like Morgan Sperlock’s “Super Size Me” giving bad publicity to the health of McDonald’s food, the fast food super-giant has a lot to worry about. Yet, they keep trying to appease the customers by offering things we all say we want.
One of the complaints I’ve heard from people who say they don’t eat there is that the food doesn’t look like what’s advertised.
(Image courtesy of alphaila.com)
In addition to appearance, costs have gone up. Value meals aren’t such a value anymore when one costs nearly as much as a burger and fries at a regular restaurant. Even a revamp of Ronald and their stores haven’t helped McDonald’s (Patton, 2014).
Even with all the bad press, there are people who are trying to help the fast food establishment. A science high school teacher in Iowa has eaten McDonald’s for six months and actually lost 56 pounds. So this begs the question whether McDonald’s really can be healthy. After all, everything can be bad for you in large amounts.
So what can McDonald’s do to help their slumping sales? That’s an enigma they are trying to solve, but they aren’t for lack of trying with their brand re-positioning and advertising.
Do the readers of this blog eat McDonald’s ever? Why or why not? What does everyone think they can do or are they doomed in our new “health conscious” society?
Patton, L. (2014, September 9). McDonald’s Monthly Sales Slump Worst Since 2003. Retrieved September 9, 2014, from http://www.bloomberg.com/news/2014-09-09/mcdonald-s-august-sales-slump-as-u-s-declines-for-fourth-month.html
Pawlowski, A. (2014, March 7). Man loses 56 pounds after eating only McDonald’s for six months. Retrieved September 9, 2014, from man-loses-56-pounds-after-eating-only-mcdonalds-six-months-2D79329158