Would you be more apt to drink water from a fountain if it talked to you? The “Partnership for a Healthier America” has created a new campaign called, “Drink Up, which aims to get people to drink more water. Y&R New York and digital ad agency VML, created a water contain that begins to speak when the water touches someones lips, and stops when the water leaves the lips. The video promoting the campaign shows creeped out water drinkers looking around aimlessly as they hear a voice saying array of somewhat snarky comments such as, “Can I ask you a personal question? Are you a sipper or a gulper?
This new water fountain can be compared to the “piano stairs” by Volkswagen. Both make ordinary daily experiences a little more editing in attempt to make people choose the healthier option. But is this advertising? The only hint of why this talking water fountain was created was at the very end of the video when the hashtag, #spreadthewater and a logo for the “Partnership for a Healthier America” popped up on the screen. Just having the campaigns name “Drink Up” written on the button that turns the water off and on does not seem to be that effective.
I realize part of the fun of the taking water fountain is the shock factor. No one expects a typical water foundation in a park to begin talking to you, but I don’t think putting the hash tag or “Partnership for a Healthier America” logo on the base of the fountain would compromise the fun or surprise. The video nor the article actually give the facts if the talking water foundation actually encouraged ore people to drink water. I am all for a healthy lifestyle for everyone, but I belied the background as to why the water fountain speaks as you take a drink should be more clearly advertised.
Toure, M. (2014, August 28). Y&R and VML Create Robo-Fountain for Drink Up Initiative | Behind The Work – Advertising Age. Retrieved September 8, 2014, from http://adage.com/article/behind-the-work/y-r-vml-create-robo-fountain-drink-initiative/294754/
Meet the Drink Up Fountain. (n.d.).YouTube. Retrieved September 8, 2014, from https://www.youtube.com/watch?v=bl_0BfPlJYc
Piano stairs – TheFunTheory.com – Rolighetsteorin.se. (n.d.). YouTube. Retrieved September 8, 2014, from https://www.youtube.com/watch?v=2lXh2n0aPyw