American Apparel has never been known for conservative — or even decent — conduct, whether it be sleazy advertising campaigns, or the questionably-legal sexploits of its [now former] C.E.O. The image of promiscuity and flooziness that the brand has built for years shows no signs of wavering either, with their most recent development: a show of solidarity with up-skirters and creeps the world over.
The campaign uses the slogan “Your first assignment is to dress appropriately” (perhaps in an intentionally ironic way). The individual ads not only objectify the models, promote stereotypes, and use the tired, shameless tactic of selling things with sex, they do so in one of the strangest and most tasteless ways I’ve ever seen. Some advertisements finds redeeming qualities in cleverness, emotional resonance, and promotion of progressive ideas/knowledge; American Apparel instead seems interested in showing skin, and lots of it… Aren’t they a clothing brand?
Source: Brit agency bans American Apparel’s ‘sexually explicit’ ad. (2014, September 3). Retrieved September 4, 2014, from http://www.business-standard.com/article/news-ani/brit-agency-bans-american-apparel-s-sexually-explicit-ad-114090300939_1.html