Interesting when you think about this title and what it may mean. I watched a Thai advertising commercial. It brought up this idea of technology versus love. However, I just gave you hint. I stumbled across this commercial not knowing what it was about. But it is worth the watch. You should check it seriously.
It was the cutest commercial right. Made you think about we use technology. It is almost like because in our technological age, everything is instant. We get instant gratification and we have softwares that allow us to communicate instantly. In this particular commercial, the father was at home watching his infant daughter and she would not stop crying. Under panic and pressure, he contacted the mother who was the grocery store via face time. She told him to play the infant’s favorite cartoon (on his cell), the mother even offered to play peek-a-boo with child. It still did not work. After a moment of profound contemplation, the father decided to put down the technology and pick up his daughter. The moment he did that, his baby girl stopped crying. This moment brought to light something that is important in our generation. We cannot rely on technology to replace genuine human interaction and human affection. There is nothing like it. And for me, I see a lot of personification of objects and technological things that are becoming so human, the perspective of physical interaction is almost as if its obsolete.
What do you think? Do you think that technology is replacing human interaction? How can we have a complete balance between the two? I think commercials like these do an excellent job at making good use of the power of creative storytelling. We learn that stories that evoke reaction and action are great stories. Stories that have some sense of reality or fantasy. Stories that evoke the emotional bones within us, that carry surprise and aren’t predictable. I think that this commercial was successful in bringing the message to the audience. I think it was effective in its delivery about a common experience between fathers and their infant children. The emotional sentiment was perfect. The element of resolution was great and it brought us all back to a simple reality; how important love is.
In our ever-growing, ever evolving, ever revolutionizing world, what are we going to do in realizing just how important human interaction is in our lives?
According to “The Bottom Line” Arts and Entertainment editor, Melissa Niles writes that “Internet and mobile technology seems to be subtly destroying the meaningfulness of interactions we have with others, disconnecting us from the world around us, and leading to an imminent sense of isolation in today’s society.
She’s also says that…
There’s something intangibly real and valuable about talking with someone face to face. This is significant for friends, partners, potential employers, and other recurring people that make up your everyday world. That person becomes an important existing human connection, not just someone whose disembodied text voice pops up on your cell phone, iPad or computer screen.
In this commercial, the instant gratification that the father was hoping to get from connecting with the mother on his phone was shattered. This lesson of how tangible affection was needed to comfort their daughter was definitely learned. His apprehensiveness towards wanting to pick her up was in a sense isolation and he was intimidated, relying on the human connectivity through technology to help him. This commercial proves how human affection is still very much needed even though connectivity via technology is useful.
Thai commercial retrieved from youtube https://www.youtube.com/watch?v=Kiq_TrEdbl4
Technology is Destroying the Quality of Human Interaction – Melissa Niles The Bottom Line article retrieved from