Who is your favorite artist at the moment? Where did you first hear them? Radio, Word of Mouth or the Internet? Many if not all of us will probably say the internet. The internet has shifted almost every industry as we know it but it has greatly impacted the music industry. Many artists use the internet to promote their music because now it is a whole new way to reach fans.
For instance when Beyoncé came in and slayed the game with her album out of nowhere she used the Instagram (internet social networking app) to drop the album.
Does anyone remember this? I know I do it was the day my life ( and the music industry) changed forever.
This is the new age of music; I am not sure how many people can actually pull this stunt but Beyonce was able to do with out a hitch. Aside from her greatness many artists use the internet as an amazing platform. They are able to promote and release free music. It is almost they have too; it is just a new era.
Many new artists are able to break with sites like Soundcloud, youtube and other music sites. Now before many artist even get signed labels already expect them to have already developed a following. After developing a following though many artists decide that it would be in their best interest to be an indie artists. One of the most successful indie artists to ever touch down in the game is Macklemore. Macklemore was able to do all the grunt work by pushing his music on the internet alone and this year he won 7 grammys (not saying he deserved all of them but simply using him as an example).
It is almost as if artists do not use or need a major label. They have to develop a fan base and push the culture the way they know how which honestly helps them personify their music. I think that this is a win win situation for all artists. They are able to put out music that they want to and reach the base that they want too. I believe that this might not be great situation for record labels but they need to get strictly on the distribution side of music. Many artist who are on major labels can not even put out music when they want to. They have to wait to for support from the label to push an album; they own the music and the label might not even understand their vision. This is why you have you so many mixtapes and EPS because the internet fans are hungry and not patiently waiting for more and labels just do not understand that.
Artists need thats space to creatively express themselves through their art form.
Instagram. (2013, December 13). Instagram. Retrieved July 22, 2014, from http://instagram.com/p/h2YFO6Pw1d/