When Brands Transform

Branding is important in many aspects but when it comes to Transformers it is the driving force (no pun intended) to bringing audience members to fill theater seats. The people who are behind the Transformers brand know that there are certain aspects that gravitate people to watch a film from this franchise. The same recycled formula from 2007 when the first Transformers movie came out is still in effect in 2014. Michael Bay, the director of all of the Transformers movies thus far, always includes enough explosions to make you feel like you are sitting in a mine field. Plus he includes enough action to make you feel like you are in the movie like one of the characters in the film. All of this leads to the perception management that makes audience members associate certain emotions toward the Transformers brand. Essentially, before the audience purchases a movie ticket, they already know what to expect.
transformers movie poster
Fans of these movies expect to watch vehicles exploding, racing, and of course transforming. If the makers of the Transformers films do not uphold to certain standards they might lose fans who have been loyal to them for countless amounts of years. By withdrawing certain facets that popularized the films in the first place might change things for the worse. With that in mind, the Transformers movies are still upholding to the same formula that they had when Shia LaBeouf and Megan Fox starred in it in 2007.
fox and shia

Furthermore, the Transformers brand has been transforming into something else. It went from an animated series to being a summer blockbuster on the big screen. Animated series might not bring much revenue for the Transformers brand and most likely the movies bring more revenue. This is making fans and the general public want to go to the movie theater to attend a screening of a Transformers movie. Now that the latest Transformers movie, “Transformers: Age of Extinction” (2014) is in theaters, it is still interesting to know that the demand is alive and well for Transformers.

Clearly, the brand of Transformers is still a force to be reckoned with. If Hollywood is still investing millions upon millions of dollars to making another Transformers movie then it goes to show that this brand after all of these years is still relevant. The cartoons might not be as popular as they once were but the movies make a considerable amount of money. There is something about the brand of Transformers that makes people come back to the movie theater time and time again. I remember Transformers being around in the 90s and to see it making an impact is fascinating. Currently, I’m not such a huge fan of the Transformers movies as much as I was with the cartoons. However, when it comes to watching some action and adventure I know I can turn to Transformers since I know I’m going to expect a lot of fun, action, and sci-fi by watching a Transformers movie. This does not make me a brand loyalist, but it does make me a consumer who understands that perception management plays an immense role whether if the brand transforms or not.

One thought on “When Brands Transform

  1. Brand in this case movie loyalty is key in any industry. The internet makes that even harder for many trilogies because they can not control if someone did not like the movie. They may post their disdain via Facebook or twitter and cause others to no go see it. Bad news spreads faster than good news!


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