Today, Tuesday, July 15th, LinkedIn, a professional social networking site with 300 million international members from over 200 countries, is launching their new application, Connected that attempts to keep individuals on top of their business tasks by predicting various criteria of details one might need to keep in mind for optimum performance in a meeting. (Olson, 2014)
According to LinkedIn, by providing “access to people, jobs, news, updates, and insights” they are connecting “the world’s professionals to make them more productive and successful.” Certainly, the new app, which is a significant upgrade from the previous version called Contacts. It “uses a card-like interface to show users updates on what’s happening with people in the network. The app is also smarter than its predecessor in a few ways: it can integrate with a smartphone calendar, to learn about forthcoming appointments.” For instance, if you have an upcoming meeting, and it is recorded on LinkedIn, Connected — whether the application is turned On or Off — is made to ping its owner a ‘talking points’ summary relating to individuals s/he is about to encounter. This summary would include the other party’s recent developments; including photos and updates they’ve posted on LinkedIn. Moreover, just like the screenshot (courtesy of LinkedIn) proves, the app goes as far at to suggest: “Remember to ask about her two kids, Holly and Matt.” (Olson, 2014)
The app is actually made of six different applications that include a flagship app. This setup allows Connected to analyze and rank an individual’s LinkedIn network; prioritizing who is important, and to what degree. The app would work often with a network spanning over 500 connections per individual.
In addition, to help Connected hone its familiarity with a person’s network, “LinkedIn has built a contextual learning platform called Ropod.” The idea behind this platform is using pre-meeting intelligence, so that the application is proactive and truly helpful and its reactions.
This applications is employing two recent trends in the world of technology:
(1) Data sharing and ‘talking’ between applications. For instance, the Connected app will have an ongoing dialogue with iCal and Google.
(2) Anticipatory computing.
Finally, Connected follows the process known as ‘implicit personalization.’ “A sophisticated program learns about a person behind the scenes, for instance by noticing how they refer to certain people in their contacts list as their ‘sister’ or ‘boss,’ and then making decisions about who’s most relevant.” (Olson, 2014)
About Us. (2003, January 1). World’s Largest Professional Network. Retrieved July 14, 2014, from https://www.linkedin.com/about-us?trk=hb_rr_ft_about
Olson, P. (2014, July 10). LinkedIn’s New App Predicts What You Need To Know Before A Meeting. Forbes. Retrieved July 14, 2014, from http://www.forbes.com/sites/parmyolson/2014/07/10/linkedin-connected-app-predictive/