Raise your hand if you have never look at a Trip Advisor review before booking an hotel or reserving a restaurant while on vacation. I did!
Thinking of travelling without checking at least one or two reviews is almost impossible in this era where Trip Advisor is a must seen website to look at before making any vacation plan. As consumer I found myself choosing a destination based on the hotel reviews (of course, were places close by!) and I choose places to find based on reviews of other travellers and balancing what they wrote based on the geographical origin (I am well aware of the differences in terms of cooking style and culture!).
Next year Trip Advisor will turn 15 years and my life as traveller as profoundly changed since the birth of this website. Once upon a time I used to ask suggestion to peer or acquaintances about accommodations and restaurants in places I was planning to visit and I have been back from many vacations plenty of business card of spots that I wanted to recommend to friends or acquaintances that were planning to do my same trip later than me. Travelling at that time was a kind of adventurous experience since you had not a lot of opportunities to discover in advantage the places you were travelling to.
When Trip Advisor became the website to check before every vacation, the sense of adventure is lost. Thanks to the others travellers photo I can have an idea of how really look the accommodation I am going to stay look like (and of course, is thanks to that photos that I have choose that one lodging solution instead of others).
All in all, Trip Advisor works as power amplifier of the old fashion school way of travelling based on friends’ word of mouth. For consumer it’s an undeniable service. But what about hotels and restaurants owners or managers? I believe that also for them there are some advantages.
First, based on the travellers review they can really invest their money in upgrading their structures as the majority of people would love to or change in better the service they are already offering or not yet based on the requests of travellers.
In addition, “As the world’s largest travel site, TripAdvisor (…) run a number of annual surveys, each with a dedicated theme” and thanks to these insights travel industry operators can really plan changes according to the real pulse of travellers.
Furthermore, if while travelling discover a place with the Trip Advisor certificate of excellence, how willing are you to choose that place instead of any other? Well, if you run well your business and other appreciate your work, you can benefit of an incredible amount of well paid return of image thanks to Trip Advsior Traveller’s choices.
Trip Advisor. (2014). Survey Insights. Retrieved from http://www.tripadvisor.com/PressCenter-c7-Survey_Insights.html