——“Yo？（ Are you there?）”
——“YoYoYoYoYoYoYo?（Have lunch together?）”
Without any translation, are you able to understand the dialogue above? Recently, more and more people use “Yo”、“YoYo”、“YoYoYo”…in their text messages instead of normal words.
All these Yo dialogues come from a mobile phone app—Yo. This app only allows people to send one word messages: Yo! Users were mocking this app that it was the dumbest app they had ever seen. However, in the same time, “Yo” has become a popular word in the digital world. No matter what you are going to say in what language on the Yo, they all have been compressed in a “Yo”.
Yo on Phone
Want to say “Good morning”? Then, Yo; Want to say “ I miss you”? Then, Yo; Want to say “ To get up yet?” Then, Yo! That’s the way how Yo users talk on their phones.
Yesterday, I downloaded this app on my phone. When I opened the app, a concise and straight forward introduction popped out. This app can only make a “ Yo” sound to deliver messages. What’s more, users don’t need to send the verification to add friends into the contact list. In order to maximize the “ concise” spirit, Yo’s sole function is to let users send “ Yo” to other people. When user taps on a contact’s name, a “ Yo” is being sent to that person immediately.
Unexpectedly, such the dumbest app—Yo made tons of users get addicted to it. Some users even said that they couldn’t stop sending Yos to friends.
Yo has successfully gained over 500 thousand downloads in less than a month after landed the app store. Moreover, Yo’s increasing download rates helped it won a 1.2 million investment in the market.
The New born Language —Yo in the Social Media
Why everybody likes to talk on Yo? The reason why Yo can stand out from the crowd in a competitive marketplace is that it enable users to create a dialogue scene with their own imaginations, rather than creating a scene for users to fit in like many other apps do. Some people think that Yo benefits two kinds of people in the social media world: One is the people who have a lot of thoughts in mind but don’t know how to express themselves. Another is the people who choose their words carelessly and easily provoke their friends.
Dark Side of the New Born App
As a matter of fact, Yo is a notification center on phone. Through this app, users can accept all kinds of notifications with special meaning that they concern, such as your favorite soccer team won a match; the magazine you are interested in has released a lastest version; you got a new message on Facebook; your home was blackout; your washing machine finished the cleaning…Whereas, Information bombardment became an inevitable problem at the same time.
It was very fun when you first time to start to use Yo. It makes you feel like a FBI agent utilizes code to communicate with others. As time goes by, problem appears. Some people Yo friends regardless the time, even it is in the midnight. Unfortunately, this app doesn’t allow users to completely block annoying people. Although users choose to delete a person from the contacts list, the “greeting” sent from the deleted person still can be received.
Another bad news of the Yo is that security bugs still exist in this app. According to the recent news report, college students hacked the Yo to have full access to the users’ personal data. The immature app—Yo, which was only built in 8 hours, has a long way to go before it can change the world’s communication style.