Do you live in a rural state? If you can answer yes to this question, you are probably among the most valuable online customer in the entire country. Do you live in California or in any other densely populated coastal state? If so, you are one of the best fashion brands shoppers.
Custora, a customer acquisition and retention platform, in its first report about e-commerce customer acquisition trends, reported these data related to 72 million clients from 86 U.S. retailers across 14 industries.
In another report the same company explains how E-commerce is affirming to be more and more important.
Source: Custora E-Commerce Pulse Quarterly report Q1 2014
In the last five years in the US we assisted to a disproportion between online and offline revenue growth. While the first one registered a +105%, the offline retail growth by 26%. In addition, at the end of 2013, e-commerce grew by 16.9% over the previous year, while total retail grew only by 4.2%.
Since E-Commerce is growing in importance, marketers need to plan winning strategies to gain new clients and maintain the old ones. So, what’s next? As Custora reveals, Email marketing is increasing prominence, representing the first acquisition channel growth.
Other useful data important to understand how valuable customers behave is about which platform they use fort their e-shopping. As Custora underlines in its last report about e-commerce, the majority of the online customers buy products using a desktop, followed by tablet users and desktop users. However, if we take a closer look to how people buy, we notice that consumers are increasingly using tablet and phone over desktop.
In addition, Android based platform are increasingly acquiring new slice of the market.
Given this data is essential to plan a winning strategy of retail online. E-mails based marketing strategies are revealing to be efficacies, while Twitter-based strategy are not so functional to reach new customers. So, if you like challenges in your life, you can invert the negative trend and create a winning e-commerce marketing strategy based on Twitter. In this last case, Good luck!
Custora. (2013). E-Commerce Customer Acquisition Snapshot. Retrieved from http://blog.custora.com/custora-content/uploads/downloads/2013/07/Custora_EcommSnapshotQ213.pdf
Custora. (2014). E- Commerce Pulse Quarterly report Q1 2014. Retrieved from http://blog.custora.com/2014/05/q1-2014-pulse-us-e-commerce-update-online-retail-is-up/
Sheperd K. (May 16, 2014). QI 2014 Pulse USE-Commerce Update: Online retail goes up & Android eats into Apple. Retrieved from http://blog.custora.com/2014/05/q1-2014-pulse-us-e-commerce-update-online-retail-is-up/
Wohlsen M. (July 1, 2013). Email Is Crushing Twitter, Facebook for Selling Stuff Online. Retrieved from http://www.wired.com/2013/07/email-crushing-twitter-facebook/