Each of us has a different approach in using social media. Thinking in these terms the former Seattle marketing software provider company Optify, closed in September 2013, gave last year a list of seven different types of digital marketers. People were classified depending on their favorite social media and way to act online. So, take a look and answer to the question: What kind of Digital marketer are you?
Let me help you a little bit. Which kind of social network do you use more and why?
As Optify suggested in its list, the seven kinds of digital marketers are classified based on their online preferences.
First, The Data Whiz, or data-obsessed type, has as favorite social network Google+ because of the opportunity to run analytics.
Second, the E-Artist, in love with attractive graphics, considers Pinterest as the coolest social network to use and enjoys sharing pix online.
If Facebook is you favorite social media, you probably belong to the Social Media master category, while if you like everything is written in the Beta programming language you might consider yourself as a Beta Tester.
Have you ever used a symbol or an #hashtag in a email subject line? If your answer is yes, you are The Marketing Megaphone type and your favorite social network is Twitter.
Is MySpace your favorite social network? Do you believe that there is a clear distinction between the online and the offline experience? Dude, you belong to the Old school Advertiser category.
Finally, if your blog is your favorite social network on the online world you can definitely consider yourself as the Snarky Marketer. As Optify in its chart suggests you are doing wrong ignoring multi-channel marketing. In addition, an error common to the majority of brands is that the 70% of them don’t personalize their emails even if personalized promotional emails result in more that six times higher revenue and transaction rates.
Wherever you prefer Pinterest or Twitter as Digital marketers you should never forget how many times users spend on social network and based on this data create your story to capture their attention.
As “The 2014 Digital Marketer” report realized by Experian underlines, for marketers is necessary to understand which are the most used social network and the average of time users spend on each of them. For this reason, the last report highlights that “from a computer, Facebook visitors spend an average of 21 minutes and 35 second on the site, just slightly more time than YouTube visitors spend during a typical visit (20 minutes and 44 seconds)”. On Tumblr people spend slightly more than 16 minutes, while they stay on Twitter and Pinterest 10-11 minutes per visit, on Linkedin and Instagram more than 7 minutes and half and on Google+ six minutes and seven seconds.
Experian Marketing Services. (March 13, 2014). The 2014 Digital Marketer. Retrieved from http://www.experian.com/assets/marketing-services/2014_digital_marketer_benchmark_and_trend_report/index.html
Lorenzo Franceschi-Bicchierai. (May 1, 2013). The 7 Types of Digital Marketer. Retrieved from http://mashable.com/2013/05/01/7-types-of-digital-marketer/
Nathan Safran. (May 27, 2014). Organic Social Media: Why Marketers Must Join the Conversations. Retrieved from http://searchenginewatch.com/article/2346648/Organic-Social-Media-Why-Marketers-Must-Join-the-Conversations