There is a new phenomena in the web, especially for girls everywhere! Youtube beauty video bloggers have become the new sensation for women everywhere, ranging from ages 15-35. These vloggers have take Youtube by a storm by uploading videos of themselves doing makeup tutorials and how to’s. Especially popular among, women, these vloggers are now becoming widely known throughout the web and not only that, they are becoming self made millionaires!
Beauty vloggers are becoming almost celebrities just by upkeeping with their makeup how-to videos for YouTube. Not just that, but the more successful one are now celebrities! Recognized everywhere, attending events, being paid thousands of dollars. They now also have agents, makeup product lines, and crazed fan followings.
How is it that ordinary women became as such? Well they have tons of followers on Youtube and that was soon to grab Youtube’s attention. Women all over the word subscribe to watch and learn how to do their hair, make up, clear their skin, and find tips on how to look beautiful and so much more.
The most famous beauty vlogger is Michelle Phan who makes $5 million a year on endorsement deals. There are many more among her, who make around $300,00 to $500,000 a year just by the amount of subscribers they have. Of course most of their earnings come from endorsements. “Vloggers can get $10,000 to $15,000 per product placement.
This new type of media focuses on storytelling and building trust within subscribing and viewers communities.
The reason companies and makeup brands are crazy for this new type of media and the reason they will pay so much for a product placement is because of this story telling technique. Mention of these products drive to an increase in sales for many beauty brands.
Youtube is now highlighting on these beauty bloggers by partnering with them to for their advantage on their new campaign, which encourages users to be themselves, be creative and express their inner beauty. This is just the beginning of a new era for video bloggers.