Really cool newspaper Ads are hard to come by now a day’s, but this Game of Thrones newspaper ad is awesome. Granted, I am partial because I love the show, but even if I didn’t coming across an ad like this in the New York Times would grab my attention. HBO couldn’t put the advertisement over real stories, so they put it over a two page spread of fake stories. It was fantastic.
Yahoo goes more in depth about what the fake news stories were about:
““Lost Film Returns”: An unreleased filmed titled “A Darkening Shore” finally hits the screens. It’s a tale of forbidden, passionate love. Maybe this is a nod to the relationship between celibacy-sworn Jon Snow and the beautiful wildling Ygritte?
“Teaching an App a New Trick at the Easthelmstead Dog Show”: A dog show’s organizers use an app to drum up interest. While “Game of Thrones” needs no such help, the HBO show has been at the forefront of using social media to engage its fans.
“The Lion of the Desert”: A billionaire constructs a city in the middle of a desert. Sounds a lot like Daenerys’ trying to build an army of her own to take across the Narrow Sea
“La Cienega Ballet’s ‘Gazelle'”: A beautiful woman falls for an unavailable, already engaged man. Totally Robb Stark and Talisa.
“Fashion’s New Talent”: A designer outlines her time-consuming method of work, saying “Sometimes that is what it takes to make magic.” This could point to sorceress Melisandre, or perhaps one of the new characters we will meet in Season 3.
“In the Balance”: The first line reads “Brilliant direction and a strong cast come together for this operatic masterpiece.” What, is this a review of “Game of Thrones”?
“Medea Resurrects at the Abuelitas”: A defiant star stages a comeback performance. Tyrion you may be down, but you are not out by any means!”
As you can read from the Yahoo descriptions of the news stories, they are brilliant. They allude to the show in just subtle enough ways. HBO also had dragon shadows on the side of buildings as advertising, correlating to their newspaper ad. The ad was announcing the season premier, and apparently it worked. According to AdAge “6.64 million viewers and a 3.6 in the adults 18-49 demo, making it the most-watched episode in GOT history and HBO’s biggest single telecast since the June 10, 2007 finale of The Sopranos (11.9 million).” Because of the great success of the show based on George R. R. Martin’s novels, HBO just renewed the show for two more seasons.
AdWeek “Game of Thrones Soars With Dragon Ad in The New York Times”. http://www.adweek.com/adfreak/game-thrones-soars-dragon-ad-new-york-times-147576
AdWeek “HBO renews Game of Thrones two Additional Seasons”. http://www.adweek.com/news/television/hbo-renews-game-thrones-two-additional-seasons-156885
Yahoo! “Game of Thrones Dragon Ad Flies across the New York Times”. https://tv.yahoo.com/news/-game-of-thrones–dragon-ad-flies-across-the-new-york-times-062740428.html