Turns out 3D saved the movie industry. Even though many consumers find it frustrating that ticket prices have gone up at the box office, this has been a necessary measure taken by the film industry to sustain itself. After the film Avatar was released, 3D became the standard for films, and many films earned a great deal of money through the selling of 3D tickets, which are sold at a higher price.
In the past, many movies did not require such a high box office return to break even, because movie budgets overall were significantly lower. Now, many films exceed the $100 million mark, and because some of these higher budget films turn out to be box office flops, the successes require an even higher return. The movie industry has had to evolve and change over the years.
One of the biggest changes in the movie industry is the targeting of women and children instead of male adults. Historically, the majority of movie watchers were adult men, so certain genres and types of films were given higher priority, and there was a higher assurance that these films would succeed financially. Things are different today. Most contemporary moviegoers are women, elderly, or children. Because of these changes in demographics, the film industry has needed to produce more films that appeal to these demographics.
In addition, the world box office has sky rocketed compared to the box office in the United States, forcing film-makers to create films that will have a greater world-wide appeal. Films that are internationally focused, or that can appeal to cultures outside the United States, have become more popular, and Hollywood has been producing fewer films that are ethno-centrically American.
Going digital has also helped the film industry, and has allowed many more independent filmmakers to produce films at extremely low budgets. As technology has advanced, much of the industry’s technology has become cheaper, and more readily available for young independent filmmakers to produce their own work.