The Chicago Cubs passed an impressive milestone this week after they opened their 100th major league baseball season in historic Wrigley Field. It is common knowledge to baseball fans in Chicago and across the country that the Cubs haven’t managed to win a World Series Championship in over 100 years. The last time they took it all home in 1908 was not to Wrigley Field, which didn’t open until 1914. Throughout the past off-season the Cubs have been heavily promoting this 100th season, hinting at major surprises and events to take place through September. They premiered an official 100 year logo for the season and are even using a few catch-phrases to drum up interest in the team, such as “It’s the party of the century” and “We’re going to party like it’s 1914.”
Every year a handful of games give away some sort of promotion to the first few thousand fans through the gates, such as Cubs bobbleheads, baseball hats, or flags. This season all the promotions will be divided up into memorabilia from different decades. The Cubs will also frequently be wearing vintage uniforms at home and on the road. Essentially, this entire season will be one giant “#throwbackthursday.” The 100 year logo is plastered on everything, and it gave a very impressive showing on opening day, Friday April 4th, 2014. Despite the rich history and great influence the Chicago Cubs ballclub has had on the sport throughout the years, the Cubs have managed to become something of a joke to other teams. They’re not taken seriously because of their long and painful losing streak. But for those who claim allegiance to the north-siders, it’s all about bleeding that Cubbie blue. Year after the year the team produces a disappointing season, and yet year after year the park draws in more fans and tourists than almost any other club in the league. And with a $500 million plus renovation in the works over the next few years, their numbers will only rise.
The ballpark is nicknamed “the friendly confines” and there’s a reason for it. Cubs fans are spread all across the country and around the world, brought together by their love of the underdog. And one easy way for those Cubs fans to stay connected to the team and each other even while away from Chicago is through the magic of twitter. Quite a few comedic Cubs accounts have sprung up over the last few years that try to ease the pain of continuous losses through the classic Cubs fan self-deprecating humor. @TotalCubsMove and @ghettocubsfan are two of the best, with the former taking the cynicism and harsh dedication to a new level and the latter representing a typical north-sider using humorous urban slang. They bring a sense of camaraderie to the fans watching and tweeting during the games, places where people can laugh, grieve, and cheer together. The Cubs may be on another road to recovery with no true prospect of victory this year, but their fans are in it for the long haul. Whether it be this year or another hundred, the north siders are here to stay.