Four ways to use new media to land you a new job.
- Major companies often have their own job accounts on social media.
Several major companies, including Disney (@TWDCjobs), Starbucks (@StarbucksJobs), Google (@googlejobs), Viacom (@ViacomCareers), AT&T (@attJobs), and Microsoft (@MicrosoftJobs) have separate accounts on social media specifically for career and recruitment purposes. Companies share job openings, give behind-the-scenes looks at life at their company, and even give job tips of their own that are often specific to that industry (Hiscott).
- Mind the hashtags.
#JobListing. #Hire. #JobOpening. Employers often put these hashtags in posts so job seekers can find them. For better or worse, though, A LOT of employers, from all different industries and in all different countries, use these hashtags, and it can be unbelievably time consuming to sort through them. To help in your search, some companies have their own specific hashtags when they post a job opening. For example, General Electric has #GEJobs. You can investigate to see if companies you are interested in do something similar (Olson).
- LinkedIn, LinkedIn, LinkedIn.
Though it is a good start, simply having a LinkedIn profile is not enough. According to University at Buffalo, “having a complete profile makes you 40 times more likely to receive job opportunities” (University at Buffalo). So, have a picture on your profile — a professional one — and include all of your education, job experience, and other achievements. Whenever you can, expand on each point: Don’t just say you interned at Totally Awesome Company Whatchyamacallit. What did you do? What did you learn? Most importantly, how did you help that company? Details, details, details. When applicable, post projects that you have worked on. And then be sure to connect with people. Friends, family, and alumni are all good people to have in your network.
- Be careful who you follow.
Connecting with a potential boss or employer through Facebook or Twitter is good… until you badmouth your current employer in a tweet or you post those crazy pictures from that party last Friday to Facebook, and suddenly they can see it too. If you are comfortable with them seeing what you post on Facebook or with reading previous tweets, connections through social media can be a good way to see job listings and a way to show interest in that company. Just be mindful of what you post, and double check those privacy settings (Ahmad).
Ahmad, I. (Oct. 4, 2013). How to Improve Your Job Search by Using Social Media. Retrieved from http://socialmediatoday.com/irfan-ahmad/1791181/how-improve-your-job-search-using-social-media-infographic.
Hiscott, R. (Oct.17, 2013). 20 Twitter Resources for Job Hunters. Retrieved from http://mashable.com/2013/10/17/twitter-job-hunting/.
Olson, L. (Jan. 28, 2014). 9 Twitter Hashtags Job Seekers Must Follow. Retrieved from http://jobs.aol.com/articles/2014/01/28/twitter-job-search-hashtags/.
University at Buffalo. (2014). How to Effectively Use Social Media in Your Job Search. Retrieved from http://mgt.buffalo.edu/career/students/networking/socialmedia/usingsm.