Video Pokes Fun of Advertisements

 Dissove, a stock video provider, created this hilarious video to poke fun of all the ridiculous things you see in advertisements, some of which you may not have even noticed. They took Kendra Eash’s text for McSweeney’s, “This is a Generic Brand Video” and added stock footage to it. Some of the stock footage is recognizable in other advertisements, making it funny to see how you can completely change the meaning and context using these images.

The video is funny because it’s sadly so true. Advertisers have a way of manipulating images to fit the tone of a commercial; things we may not have noticed until Eash points it out. Even the narrator mirrors everything we see in commercials, a masculine, deep toned voice. The best part is

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service
.

How often do we see commercials just showing smiling people everywhere, even if it’s for a fungal cream. This reminds me of the Kotex commercials that make fun of every commercial for pads and tampons because they have women smiling and dancing while wearing all white. Every woman knows that those are the last things you are doing when it is your time of the month. Advertisers sometimes create unrealistic realities.

What do you guys think of this video? Can you think of commercials that incorporate some of these techniques?

3 thoughts on “Video Pokes Fun of Advertisements

  1. I think this comedic video can actually be used as a learning tool for companies looking to brand themselves. These generic images don’t do anything to create a unique brand identity. Like the video shows, they can be interchanged with many different messages. It’s important for companies to find their unique target audience and market their products to them creatively and engagingly.

    Like

  2. I completely agree! By calling attention to so many instances of advertising laziness, this forces advertisers to be more creative, forcing them to put more energy into advertising as, dare I say it, an art.

    Like

  3. Lest you think we’re a faceless entity,
    Look at all these attractive people.
    Here’s some of them talking and laughing

    So frighteningly true. I work for Loyola’s marketing department, and a lot of our videos can end up similar to that one.

    Like

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