Dissove, a stock video provider, created this hilarious video to poke fun of all the ridiculous things you see in advertisements, some of which you may not have even noticed. They took Kendra Eash’s text for McSweeney’s, “This is a Generic Brand Video” and added stock footage to it. Some of the stock footage is recognizable in other advertisements, making it funny to see how you can completely change the meaning and context using these images.
The video is funny because it’s sadly so true. Advertisers have a way of manipulating images to fit the tone of a commercial; things we may not have noticed until Eash points it out. Even the narrator mirrors everything we see in commercials, a masculine, deep toned voice. The best part is
Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.
How often do we see commercials just showing smiling people everywhere, even if it’s for a fungal cream. This reminds me of the Kotex commercials that make fun of every commercial for pads and tampons because they have women smiling and dancing while wearing all white. Every woman knows that those are the last things you are doing when it is your time of the month. Advertisers sometimes create unrealistic realities.
What do you guys think of this video? Can you think of commercials that incorporate some of these techniques?