How many of you use Google Plus? Did you know it has the same number of U.S. users as Twitter? That’s a TON of users! Who knew it was so popular?
Google Plus is fairly new to the social networking world. It was launched not too long ago on June 28, 2011. Google Plus is a combination of a “social networking site and identity service.” It is owned and operated by Google Inc. According to Wikipedia, Google describes it as “a “social layer” that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author.” Google Plus offers more opportunities for brands and companies.
What does it have to offer? Google Plus includes a user profile, circles, which allows users to organize people into groups for sharing, stream, which shows updates from those in their “circles”, hangouts and hangouts on air, which is free video conferencing with up to 10 people, +1 Button, which allows people to recommend sites (similar to Facebook’s “Like” button), Pages and so much more.
Surprisingly, Google Plus has become one of the top social network giants in just a couple short years. “In fact, 22 percent of people in a 60,000-person survey said they visit Google Plus monthly, the same percentage as people who said they visit Twitter.” Of course, Facebook trumps both of these social network sites with the most visits.
Google Plus may not pass Facebook as number one, but it surpasses LinkedIn, Pinterest and Instagram. The point of Google Plus is not to be the “death” of Facebook, but it should not be referred to as a “ghost town” either. Google Plus is something brands should be using to enhance their companies and reach out to potential consumers/clients.
A Forrester researcher, Nate Elliot, states, “Put simply, Google Plus isn’t the Facebook killer some hoped it would be. But that doesn’t mean marketers should ignore Plus. Far from it: I believe every marketer should use Google Plus.”
Google Plus is the more “professional” way to interact and engage with numerous amounts of individuals. A report found, “Google Plus fans engage more with brands posts than they do on Twitter.”
In a recent article by the New York Times, Google Plus was mentioned as a “ghost town.” This could not be further from the truth. The truth is in the numbers, if you are not on Google Plus already than apparently, you are missing out.
Google Plus as Popular as Twitter in U.S., According to Forrester | Adweek. (n.d.).
Retrieved from http://www.adweek.com/news/technology/google-plus-just-
Google+ – Wikipedia, the free encyclopedia. (n.d.). Retrieved April 1, 2014, from
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