Sometimes we just have to make fun of ourselves. A little healthy self-hating is like chicken soup for the soul; it heals and makes us all warm and cozy. This video may not make advertisers feel all warm and cozy directly…but it does at least give them a reason to laugh.
Stock video provider Dissolve created a humorous video to highlight the go-to marketing tactics that advertising companies often use in their branding. From the profound narration, the use of typical “forward-moving,” the words use of ethnic people and other demographics, to the use of generic images and video clips. We’ve seen it before thousands of times. This is a Generic Brand Video holistically captures advertising/brandings at its truest and finest…or would that be at its worst? Either way, it’s true and hilarious.
Even though it provides a comedic relief, I question what is next for advertising branding. Now that we have all had a good laugh and acknowledged these manipulations in video branding, will companies begin to change the way they brand? I’m doubtful…it works. The heart-warming music, the soothing narration, and inspiring video footage has me believing in the brand in less than 3 minutes. Call me a sucker, but I can’t help but melt at the Budweiser puppy. And let’s be honest…you can’t either.
Dissolve. (Producer) (2014). This is a generic brand video [Web]. Retrieved from http://youtu.be/2YBtspm8j8M