If you’re living underneath a rock and are not familiar with the TV show Bar Rescue, it’s about a longtime industry consultant who offers his promotional skills and money to fix up failing bars. I happen to enjoy the bar scene so often I find myself glued to these episodes due to the drama and makeovers that these dirty bars receive. Maybe it’s because I’m going into Public Relations and advertising but while watching this show, it’s hard not to notice the overload of advertisements. Throughout the entire show there is an insane amount of product placements and “shout outs,” to companies.
All the episodes consist of a day for John Taffer, the industry consultant to surveillance the bar, a day of training and remodeling and then the grand opening of the new and improved bar. The advertisements start to bombard you when they’re going through training and remodeling. One example is when they’re in the rebuilding stage of the bar, Jon Taffer says multiple times, “Thank God for Angie’s list, I was able to find reliable and fast carpenters and painters.” Another time product placement is used is when they are training the bartenders to serve up fun cocktails for their guests. Captain Morgan, Jack Daniels, and a whole lot of other liquor brands are getting air time. Not only are these liquor companies getting promoted during the episodes but Bar Rescue also has their own website where anyone can revisit to check out the selection of unique cocktails they served up during past episodes.
Another example of promotions Bar Rescue does is the people they have featured on the show. John Taffer often brings in some extra hands to help these failing bars turn themselves around. He brings people such as well-known mixologists, world famous chefs and Las Vegas promoters to help servers learn how to work the floors and interact with customers. One time he had a famous country singer who wanted to help promote the bar, so the country singer also was getting his air time when he put on his concert for the episode. I don’t think Bar Rescue tries to be discreet with their advertisements throughout their episodes, because they’re not subtle. Also because they then promote and list all companies and people who helped make the bar rescues a success on their website and blog.
Over all I enjoy watching Bar Rescue and although the advertisements are overwhelming, the show is a good example of promotions and product placements done well.