Since Vine was first launched last January, it has had a significant amount of impact on the social media world. Becoming the most downloaded video-sharing app within just 4 months of its launch, many of the 6-second videos have gone viral, making some users Vine celebs. More talk show hosts have segments in their shows dedicated to Vine celebs. Just a few weeks ago, Ellen Degeneres even sent Vine star Jerome Jarre to the Oscars to interview attending stars.
I am personally shocked by how far Vine stardom has come. Just a few weeks ago while I was a family party at the Hyatt, there was also a Vine star meet and greet going on during the same time. By how many teen girls were crying and screaming, I first thought someone died. However, when I learned what was really going on, I got somewhat upset.
Is this really all it takes to be famous these days? When I was a teenager (which was less than a decade ago) the people my peers and I admired were actually known for a talent. It’s strange enough to see how stars like Kim Kardashian and Snooki became through reality TV, let alone the people who make silly 6-second videos. What does this superficial admiration truly say about our culture?
Also, could the hype on reality and social media stars be a threat to the art of film and entertainment? There are hardly any scripted shows anymore and the few shows that are out all lack diversity. I could only imagine who the celebs will be in a few years from now and what other social media platforms will be created. Though apps like Vine help connect fans from all over the world, I miss the times where the only people who were working the red carpet were actually talented. American pop culture is quickly evolving. Do you think it’s evolving for the better?