I was watching a random YouTube video and this commercial came up as an advertisement before my actual video streamed. Usually I skip these videos as soon as the skip button allows me too but for some reason I continued to watch this one. What I didn’t know was that this commercial is almost a year old, but regardless of its age this is such a clever commercial for several reasons.
The first reason is that Annie’s used children in this “experiment” so it attracted an audience of all ages. As a young adult I can relate to how hard it must’ve been as a child or a human, to resist touching or eating tempting food placed in front of me. If a parent were to watch this commercial, they may be amazed by the children’s self restraint and relate the Annie’s brand to being kid friendly. Whether you are a young adult or a parent this commercial is clever because there is something so innocent and loveable about children they appear as the most truthful and honest marketers out there.
The second reasons that this commercial is great is because the Annie’s brand image is maintained through this advertisement. When most consumers think of Annie’s as a brand they think of healthy, kid and family friendly food. It is often hard to combine all three elements together, but Annie’s is able to successfully do so. Parents may often struggle with feeding their children healthy yet delicious meals and in this commercial parents are able to see that they can actually do both.
The last reason why this commercial is wonderful is because it is so simple. It doesn’t require the audience to think too hard and try and figure out what was going on. The narration and visuals are simple and make the commercial cute and lighthearted. Also, the kids are adorable so that is a bonus too!