Recently, Duracell is becoming known for their heart felt commercials and ad campaigns. A little over a month ago during the super bowl, Duracell made a commercial that was extremely attention grabbing and pulled at the heartstrings. The commercial was Derrick Coleman’s story of how he overcame a disability and now is a fullback for the Seattle Seahawks. Coleman narrated the ad himself and his story is something that is unforgettable. He had a hearing disability and playing football became difficult at times. Duracell advertised him using the power of their battery to help his hearing aid and that this power was a metaphor to help him in his football career. Pairing heart felt stories with a company like Duracell can make a big impression on consumers.
Duracell’s newest ad campaign “Moments of Warmth” takes place in Montreal and is really something special. As bus commuters are waiting at the bus stop, if they touch the bus stop walls and join hands the heaters will activate. This makes the slightly awkward wait for the bus go by a little quicker. On top of connecting with strangers to heat up the bus stop, strangers are making friends. This ad campaign is on the same level and goes along with the Norwegian “Would you share your coat with a freezing child at a bus stop?” stunt.
Check it out!
While watching the short video, its hard not to enjoy seeing all the strangers smile as they activate the heaters by connecting hands. I personally love this campaign because it makes everyday tasks a little more enjoyable. This small act to help keep each other warm can go a long way and make someone’s day. Who wouldn’t want to activate the heaters as quickly as possible during this ridiculously cold winter too? And who knows, maybe by the end of the wait the bus commuters will have made a new friend. It beats being isolated in our own worlds listening to our music, or looking through our Instagram, Twitter, or Facebook news feeds that will always be there.
Gianatasio, G. (2014, March 12). Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands | Adweek. Retrieved March 13, 2014, from http://www.adweek.com/adfreak/duracell-bus-shelter-montreal-heats-when-everyone-holds-hands-156263