Body image is a topic that is very relevant in todays society. Girls look at models in magazines, pictures, videos, etc… and compare themselves to them thinking that they are a realistic view of what “beauty” is. Recently, Target released their swimsuit models with Photoshop gone wrong. This topic has been heard all over the internet and within my circle of friends. In the image, a girl in a bikini is posing and their is a very obvious gap between her legs showing where the photoshop was done. Also, on the back between her arms you can also see how they tried to photoshop her in order for her to look skinnier.
When editors heard about this, they immediately took the picture off the internet. Target did not know about this image until a women’s bloger Jezbel, saw it and make people aware of it in her blog after she published the image. Although everyone knows that the majority of companies use Photoshop to enhance the visual image of their pictures for them to be more appealing to the eye of the audience, we can all agree than when they advertise their product, they want it to look its best so more people want to buy it.
After removing the image, Target issued a statement in which they apologized by saying, ““In response to your query about the swimsuit image on Target.com, this was an unfortunate error on our part and we apologize. We have removed the image from our Web site” (Feldman, 2014). It seems as if they wanted the incident to go away and did not give it much attention. Even though they tried to put the issue aside, it makes me wonder what the model actually looked like and how she feels about this. I would be extremely embarrassed if that had happened to me and I was being exposed all over the internet because of Targets mistake. It will be interesting to see Target’s comeback and if this will affect their sales.
- Feldman, J. (2014, March 11). Target’s latest photoshop fail looks pretty painful. Retrieved from http://www.huffingtonpost.com/2014/03/11/target-photoshop-fail_n_4940819.html
- Staff. (2014, March 12). Target apologizes for ‘thigh gap’ photoshop fail. Retrieved from http://abcnews.go.com/blogs/lifestyle/2014/03/target-apologizes-for-thigh-gap-photoshop-fail/