Perhaps the best form of advertising and giving out samples comes in the form of a New Zealand Brand’s newest advertising strategy. L&P, a New Zealand drink maker has made an interactive advertisement that seems to be a sweeping success in major cities. The tag line of the campaign is to “Hold on to Summer” and the billboards literally make the viewer hold on by giving them summer beach items. Some signage is entirely of flip-flops and people are encouraged to take a pair. The poster is still underneath so that the message is not lost. Other ads include beach towels with the company’s message that can be taken from billboards and are replaced with a sign underneath!
Check out the video below:
The video shows how unique and different this ad strategy is. Notice how excited the pedestrians are when they grab the free L&P merchandise. Do you think this is a successful ad idea, or does it stray from the product, which is a beverage? Personally I think it works because the tag line is “Bit different aye” and this campaign is surely different then anything I’ve ever seen. It also associates a cold drink with summer and the summer items they give away. What do you think about this advertisement? Do you think this could ever work in America, specifically a metropolitan area like Chicago?