During the Oscars this past Sunday, host Ellen DeGeneres managed to take the most famous selfie of all time. During the middle of the awards show, she organized a quick selfie with Meryl Streep, Jennifer Lawrence, Lupita Nyong’o, Brad Pitt, Angelina Jolie, Kevin Spacy, Bradley Cooper, Julia Roberts, Channing Tatum, Jared Leto, and Lupita’s brother. Ellen then challenged everyone watching the show to make it the most retweeted tweet ever. This challenge was met with such extremes that shortly after Ellen tweeted the photo, Twitter crashed for a few minutes because there were so many people retweeting the photo (myself included). The famous selfie has now become the most retweeted tweet ever, surpassing President Barack Obama’s “Four More Years” tweet after he won reelection.
While this selfie was one of the most memorable parts of the night, did anyone notice the phone she was using? Throughout the show, Ellen was taking photos and tweeting them to her followers. However, one thing many people have not commented on is the phone she is using. Samsung, a sponsor of the Oscars is the brand of phone she was using throughout the night. However, they did not pay for her to be using the phone throughout the evening, it was simply Ellen’s or the producers choice. Therefore, Samsung got some of the best product placement ever during the show without paying the hefty fees to do so. In addition to the product placement, Samsung is doing good for others by donating $3 million to Ellen’s favorite charities.
While Samsung got great product placement during the awards, I wonder if it actually works. While watching the Oscars, all I noticed about the phone she was using was that it was not an iPhone. While in most television shows they do a close up on the product, the phone was never shown close up. If Samsung had never made a statement about the issue, would people have noticed that was the phone being used in the show? This is not a question anyone can answer since they have made a statement, but by using the free product placement, they have made themselves known as Ellen’s phone company. This in itself will probably influence some of her fans to purchase Samsung phones in the hopes they to will one day get in to the famous selfie.
Cooper, Gael Fashingbauer. (2014 March 4). Ellen’s Oscar selfie earns $3 million for charities. Today. Retrieved from: http://www.today.com/entertainment/ellens-oscar-selfie-earns-3-million-charities-2D79317922