2014 Oscars Celebrity “Selfie” Breaks Twitter Records

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Hollywood’s Biggest Night, The Academy Awards, was celebrated this past weekend and was nothing short of entertaining and surprising as usual.  

Amidst all of the excitement and cheers for the much-deserving and mostly first-timing winners, there was plenty of laughs from this year’s host, Ellen Degeneres, including an A-List packed “selfie” that Ellen had originally proposed to post with just her and the 18-time nominated Actress, Meryl Streep, but quickly turned into a group photo-op.

Ellen, being the always tech-savvy funny host as she is, took several twitter and Instagram “selfies” with other stars on stage, off stage as well as backstage, sharing to fans and followers all throughout the award show.  

The twitter “selfie” not only was one of her biggest moments from the show and the most favorite of photos she posted, it also broke Twitter records with the most re-tweets of a twitpic.  The photo, which included Ellen, Meryl Streep, Lupita Nyong’o, Bradley Cooper, Jennifer Lawrence, Kevin Spacey, Julia Roberts, Angelina Jolie, Brad Pitt, Channing Tatum and Jared Leto,  is currently most star-filled selfie image.

The history making tweet not only broke records, but momentarily “broke” the social network for several minutes as fans and followers flocked to their twitter feeds to retweet the popular picture.  The Academy also followed up from the momentary “break” of the social network with a tweet stating, “Our bad,” further adding to the humor and record-breaking moment Ellen posed to the social media world.  

Thanks to Ellen, this year’s Academy Awards have shaped into the ‘Selfie Oscars,’ and has only fueled to our ‘selfie’ trend in inspiring smartphone users, both iPhone and Android, to continue the trend further than 2013.  

So, it looks like the selfie trend is sticking around for a little bit longer, whether or not you’re a fan, and that is all thanks to The Academy and of course the monumental and talented host, Ellen Degeneres who had previously hosted 7 years prior but not with quite as famous record breaking moments.

Did you enjoy this year’s Academy Awards more-so than those of the past and do you think Ellen and her ‘selfies’ effected that?

Sources:

Photo: http://www.eonline.com/eol_images/Entire_Site/201422/rs_1024x576-140302191349-1024.Oscar-Selfie-Ellen-JLaw-Julia-Brad.jl.030214.jpg

Hubbard, A. (2014, March 2). Oscars 2014, the year of the selfie: Ellen tweet grabs retweet record. Los Angeles Times. Retrieved March 4, 2014, from http://www.latimes.com/nation/shareitnow/la-sh-most-retweeted-twitter-ellen-oscar-selfie-0140302,0,6042820.story#axzz2v2d7Knxy

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4 thoughts on “2014 Oscars Celebrity “Selfie” Breaks Twitter Records

  1. I loved this part of the Oscars! It was so cool to be able to see the event happen in real time on the show and then to see the selfie circulating on social media afterwards – this is an example of truly interactive storytelling! I think it was effective in showcasing how integral social media has become to high-volume-celebrity events.

    Like

  2. I think that Ellen used her popularity on social media brilliantly. She utilizes Facebook and Twitter on almost every Ellen Show, mostly to interact with her watchers. She took the simple fad of the selfy and turned it into something for pop culture fanatics to obsess over for months to come.

    Like

  3. This was a brilliant promotional tactic for Samsung. They combined social media, the selfie trend, big name celebrities, and broadcast television to make history. Samsung definitely got their money’s worth out of that sponsorship.

    Like

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