There’s a war raging right now and it’s fought with words and logic. The irony of it all is that while this war is being fought with words and logic, it’s about guns and ammo. Gun control or no gun control is a largely heated debate which has kicked up even more with more journalist reporting and social media being on top of so many different aspects of society today. The nation is truly divided and usually this rift comes between people who live in metropolitan areas versus people in more rural areas. Those in a metropolitan area are subject to more violent crimes because of disparity and class division whereas those in rural areas aren’t subjected to this as much and/or have more open areas with which to exercise their use, knowledge, and safety of guns.
A new advertisement is focusing on gun safety while using the 2nd amendment as a focus. For those who may have forgotten, the 2nd amendment is about the “Right to bear arms”. The ad shows the Founding Fathers discussing the Bill of Rights. One thinks the 2nd amendment is too long and doesn’t like addition of “…as long as people aren’t being dumbasses about it” (Evolve, Evolve – The Bill of Rights for Dumbasses).
The ad has “brought a few chuckles” which is a good first step toward opening conversation to such a sensitive subject in America (Barr, 2014). Of course, while intentions may be to bring about awareness, almost everything tends to turn political and head south quickly (just go to any article’s comment section for proof).
Advertisements which utilize humor are common, but with gun safety being a hot button issue, this could resonate badly and further divide the country even more. Having grown up in an area of the country where guns can be common, I understand gun safety and find that it’s very rarely violated except by “dumbasses”. I did notice that it tried to appeal mostly to people with a logical point of view, hence the iteration of calling people who exercise poor to no gun safety, dumbasses.
I thought the ad was humorous and showcased some basic gun safety points, but I think it needs to go further in explaining where people should look for gun safety classes in their area. Perhaps tell them to check out a local firing range, their local NRA chapter, or even any local areas which put on gun safety courses. While I enjoyed the ad and understood where it’s coming from and what it’s trying to promote, some people say it’s cavalier for so serious a subject (Barr, 2014).
After viewing the advertisement, what does everyone else think? Is the advertisement on point and make sense? Does the advertisement create more polar opposites? Is it effective? Sound off in the comments below and let me know how it makes you feel.
Barr, A. (Writer) (2014). In Advertisement uses humor to talk about gun safety. Kansas City: KCTV 5 News. Retrieved from http://www.kctv5.com/story/24794821/advertisement-uses-humor-to-talk-about-gun-safety
Evolve. (Producer). (2014, February 13). Evolve – The Bill of Rights for Dumbasses [Web Video]. Retrieved from http://youtu.be/6yeF-qNp8Ns