I do not even care what she is selling. I only care that it is Jennifer Lawrence, the voice of our generations and my imaginary best friend.
It is no secret that Jennifer Lawrence is the face of Dior. If you have been following this award season, Jennifer has arrived to each show decked head-to-toe in Dior couture. In person, Jennifer can look elegant and classic in these gowns even when she is stumbling up the Oscar steps. However, the latest Dior print advertisements do not properly display the face of America’s sweetheart.
Of coarse, it is not our Jennifer’s fault. Bad photoshopping has plagued the fashion industry for years. Even Jennifer can’t escape its body morphing effect. Undoubtedly, she is beautiful, but all I can focus on is her extremely large head. Photoshop magic has switched Jennifer’s normal, yet curvy body with the body of a very well dressed, young boy. As a woman who has openly criticized the entertainment industry for its unhealthy body image, this advertisement conflicts with jennifer’s personal beliefs. She won’t lose weight for a role or an endorsement. She doesn’t have to. Dior will just edit her.
Dior is attempting to hit its target audience with these new ads. You do not have a heart or soul if you do not cherish Jennifer Lawrence. By attaching their brand to her likability and universal appeal, Dior hopes to widen their market appeal. This huge photo altering failure will not help their cause. It is almost sacrilegious to to deface America’s Sweetheart.
Photoshopping aside, Dior still has a smaller market appeal. Yes, Jennifer looks gorgeous and will hopefully improve sales. Bottom line of the matter is that Dior is too expensive for mass market appeal. The younger generations who live and breath the Hunger Games will drool over the ad, wonder what is wrong with her head, and then pin the picture on their collage wall. Their small allowance will never cover the costly price of a Dior bag.
Beltrone, G. (2014, February 25). Jennifer lawrence’s new dior ads: Totally gorgeous, or a photoshopped mess?. Retrieved from http://www.adweek.com/adfreak/jennifer-lawrences-new-dior-ads-totally-gorgeous-or-photoshopped-mess-155940
Jennifer lawrence’s new dior ads: Totally gorgeous, or a photoshopped mess? [Web]. (2014). Retrieved from http://www.adweek.com/adfreak/jennifer-lawrences-new-dior-ads-totally-gorgeous-or-photoshopped-mess-155940