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Today, several articles were written about Blippar creating a new app for Google Glass that will allow users to have augmented reality experiences with products and print pages. I found this to be really interesting after doing research for my group project on augmented reality. I was curious as to how the app would work and what it could do for brands.
Blippar is a successful start up company that creates augmented reality apps for smartphones. They have been very successful so far. Basically, the app user is able to find a product or print page that is Blippar compatible, fill their screen with the image, and the image comes to life, giving animation and information to the user that would otherwise be unknown. Some brands that are already Blippar compatible are Heinz and Coca-Cola. The technology is currently being used to find more information out about products, but it could be used for so much more with its introduction to Google Glass. In an article from Quartz, Rachel Feltman notes that the popular entertainment tool of augmented reality can serve educational purposes. During her interview with Ambarish Mitra, CEO and co-founder of Blippar, he mentions the example of being at the natural history museum and using the app to see more information about the exhibits or using the technology for medical implications.
We already know that Augmented Reality and Blippar are amazing and innovative pieces of technology, but what makes them even better is that they are now available on Google Glass, which will eliminate the smart phone that creates a barrier between user and AR. With the glasses, the user will have a seamless experience with Augmented Reality, able to view any type of information at their disposal with full integration.
Even though the technology is brilliant, Google Glass augmented reality is very much so a niche market. Google glasses are not set to hit main stream outlets until next year, but Blippar and other versions of augmented reality applications will be ready when the product is opened up to the mainstream market.
As of now, many brands are using Blippar to connect to their viewers via their smart phones. They are launching augmented reality campaigns, releasing secret information and sales, sneak previews of new collections and so on. While most of Blippar’s clients are large brands, they do not plan on bombarding people with advertising messages. The messages will not pop out at people using Google Glass or provide distraction. Users can choose to use the app by saying ‘ok, glass’, and then they will be able to view whatever it is that interests them. In the future, the company would like Blippar to become a platform for users to create their own content, like a Wikipedia for Google Glass. Personally, I am skeptical of this service. We all know how skewed information can be on the internet, so it seems risky to allow anyone to writing anything on an augmented reality platform. The product is very intriguing but only time will tell how well it plays out in the market after Google Glass becomes a more mainstream part of society.