In Case You Find (See) Love

People often have very mixed reviews on how horrible or great Valentines Day is. I would probably like it more if I was showered with roses and chocolate but that has yet to happen. I found this ad while scrolling through adweek.com and thought it was great! Yes, admittedly it is a skims the thin line between sweet and incredibly cheesy, but it is also incredibly well done and smart!

For many holidays such as Fourth of July or Christmas, it is not entirely universal. Some countries celebrate both, one or the other or none at all. However, the idea of Valentines Day, or rather a day to publically express how much you love someone can be seen as a universal concept. Because the idea behind Valentines Day, love, is such a universally understood concept it adds to how successful this video is. I think is well done and grabs attention of people from all over the world because the notion of “love at first sight” can apply to anyone, anywhere. By adding footage of the people running around all over the city and sticking all of these “in case of emergency”, there is a full story. Viewers can see the beginning middle and end to this story.  This is video also brings attention to Paris, the city that people often associate love with. It acts as both a promotion of Valentines Day and love but also tourism.

Screen Shot 2014-02-17 at 11.48.52 am

A downfall I noticed with this commercial is that the video does not really explain what this video is for or what company produced it. The viewers are interested because the concept has never really been explored before, but they fail to connect the dots on what company made this until the very end of the video. In most cases, videos that have the company brand at the end can lose. However, I think it works in this case because it’s Valentines Day! People are go on YouTube to look for weird quirky videos like this because they want to see some humor in such an overly marketed commercialized holiday (can you tell how I feel about Valentines day?) I hope this company does a follow up video or a video of people’s reactions to the various cases around the city! If they created a following and an interest I think it would really help broadcast and brand their company. I believe that they can create a tradition and a following where people look forward to the company and their commercial. Maybe we will see another one of these videos next year?

References:

Bloemenbureau Holland (2014, February 13). In case of love at first sight, break glass [Video file]. Retrieved from http://www.youtube.com/watch?v=T4jzDVqwZxY

In Case of Love At First Site. (2014, February 13). Retrieved from http://http://www.adweek.com/adfreak/paris-prepared-love-emergencies-breakable-flower-boxes-valentines-day-155739

8 thoughts on “In Case You Find (See) Love

  1. It was a bummer to not see any hidden camera shots or video of people actually using these box’s (the one in the commercial was obviously set up). I like the idea but I think they could have gone much deeper to actually make it a message that could take off. Right now I’m just wondering if they even put out all 1500 box’s or just said that to push a message.

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  2. I thought this idea was hilarious! As the previous comment says, it’s pretty obvious that the scene where the rose is used isn’t real and I feel like it would have been far more successful to see actual instances where strangers were filmed.

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  3. I honestly thing the idea was really funny and agree that although usually not showing the brand until the end isn’t beneficial, since it was for Valentines day, I think it was successful for them. I also wonder if they actually sent out all the boxes or if was all for show or to push the message like the previous comment mentioned.

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  4. I honestly think the idea was really funny and agree that although usually not showing the brand until the end isn’t beneficial, since it was for Valentines day, I think it was successful for them. I also wonder if they actually sent out all the boxes or if was all for show or to push the message like the previous comment mentioned.

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  5. This is a very funny and adorable. I do wonder though how successful it was. The brand was not really in the ad but it was a very memorable ad and people may look it up to find out more info about it. The fact that they don’t have the brand all over the video makes it less hallmark-y but at the same time any company that buys into valentines day and creates ads is just contributing to this hallmark holiday.

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  6. This ad is kind of cheesy, but most things on Valentine’s Day are. I like the ad because, even though flower ads are everywhere during the holiday, it puts a different spin on the idea of flowers on Valentine’s Day. My biggest problem is that the company really isn’t on the video. The whole point of advertising is to increase brand awareness and sales so when you’re not exactly sure what company is doing the advertising, it’s pointless. You can make cool and clever ads while still having company present.

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  7. I totally agree with the above comments. While the ad is definitely cheesy, what isn’t cheesy on Valentines Day? It was a new and creative idea, however I agree that the brand should have made itself a larger presence in the video. Additionally, I think it would have resonated more with viewers had the reactions appeared more genuine. All in all, really fun and clever!

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