People often have very mixed reviews on how horrible or great Valentines Day is. I would probably like it more if I was showered with roses and chocolate but that has yet to happen. I found this ad while scrolling through adweek.com and thought it was great! Yes, admittedly it is a skims the thin line between sweet and incredibly cheesy, but it is also incredibly well done and smart!
For many holidays such as Fourth of July or Christmas, it is not entirely universal. Some countries celebrate both, one or the other or none at all. However, the idea of Valentines Day, or rather a day to publically express how much you love someone can be seen as a universal concept. Because the idea behind Valentines Day, love, is such a universally understood concept it adds to how successful this video is. I think is well done and grabs attention of people from all over the world because the notion of “love at first sight” can apply to anyone, anywhere. By adding footage of the people running around all over the city and sticking all of these “in case of emergency”, there is a full story. Viewers can see the beginning middle and end to this story. This is video also brings attention to Paris, the city that people often associate love with. It acts as both a promotion of Valentines Day and love but also tourism.
A downfall I noticed with this commercial is that the video does not really explain what this video is for or what company produced it. The viewers are interested because the concept has never really been explored before, but they fail to connect the dots on what company made this until the very end of the video. In most cases, videos that have the company brand at the end can lose. However, I think it works in this case because it’s Valentines Day! People are go on YouTube to look for weird quirky videos like this because they want to see some humor in such an overly marketed commercialized holiday (can you tell how I feel about Valentines day?) I hope this company does a follow up video or a video of people’s reactions to the various cases around the city! If they created a following and an interest I think it would really help broadcast and brand their company. I believe that they can create a tradition and a following where people look forward to the company and their commercial. Maybe we will see another one of these videos next year?
Bloemenbureau Holland (2014, February 13). In case of love at first sight, break glass [Video file]. Retrieved from http://www.youtube.com/watch?v=T4jzDVqwZxY
In Case of Love At First Site. (2014, February 13). Retrieved from http://http://www.adweek.com/adfreak/paris-prepared-love-emergencies-breakable-flower-boxes-valentines-day-155739