“What channel do you mostly watch?” … “You mean website? Network? Netflix?!”
There’s a new trend in town! Studies show that more people are choosing to watch tv online instead of on a traditional television set. And who are these people that are going against the norm? Not surprising, us millennials of course!
Years ago when asked, “What do you do when you get home from school?” The answer would be watch television. “What do you do before bedtime?” Watch television. “Before dinner time? Before school? On the weekends?” Watch television. We all remember when television was such a crucial aspect of our lives. Especially for us 90’s babies. What would have been of our childhood without ‘That 70’s Show’, ‘Friends’, ‘Boy Meets World’, ‘Rosanne’, ‘Full house?!’ We must admit that at one point, our lives revolved around the television set not wanting to miss an episode of these popular sitcoms.
How have we shifted from living in front of our television screens to living and breathing in front of our computer screens? Well that’s the answer! We do everything on our computers! We do our homework, we get the news, catch up on the latest gossip, communicate with our friends and family, find jobs. Its no wonder we would eventually begin to watch tv shows and movies online as well. After all, why leave your comfy bed when you can just open up your laptop and enter a new world.
“The study, released to Mashable, reports that roughly one in three Millennials watches less TV than online videos, or no TV at all. At the same time, 50% of surveyed 18- to 34-year-olds report watching video online at least once a day. “
“34% of surveyed millennials reported watching mostly online video or no broadcast TV, as opposed to equal amounts of TV and online video or only TV. Only 20% of Generation Xers and 10% of Baby Boomers reported the same preference for online videos.”
“Another blow for broadcast: 25% of online video viewers are watching less TV than they were a year ago, the survey reports.”
With these facts and figures, we can see how tv networks are suffering from lower airtime ratings. On the other hand, many tv networks have caught on to the trend and now make many of their televisions shows available on their websites, allowing fans to watch on their own time. Along with allowing users to watch their favorite shows, they have incorporated new media to encourage users to be more interactive. Such interaction includes behind the scenes videos which allows loyal fans to connect to their favorite tv shows in a way that was not previously possible.