MIley and Marc

Miley and Marc

Last month Marc Jacobs announced that Miley Cyrus would be the new face for his spring/summer ad campaign. After the formally known Hannah Montana’s risky performance at the MTV Video Music awards many are wondering why Jacobs has chosen Cyrus. “We all just love her and her entire being, her energy, her talent, her intelligence, everything,” Jacobs said in an interview. “There is nothing I don’t like about her. She is just genuine and very natural.” Up until becoming the new face of Marc Jacobs, Cyrus has often been seen wearing the designer on the red carpet, as well as, posing nude in last year’s “Protect the Skin You’re In” T-shirt campaign, to support the NYU Cancer Institute.

There were mixed options about Cyrus being the new face of Marc Jacobs after he tweeted that the pop star will be photographed by Britain’s David Sims instead of Juergen Teller, who has been the companies photographer since 1998 people became a little skeptical of whether or not Cyrus will be a good choice for the brand.

 

 

 

 

 

 

 

 

 

Critics believe that Jacobs is taking a chance with a celebrity endorsement. One can only wonder if Jacobs knows the risks of having a celebrity like Cyrus as the face of his company. He is taking the chance of Cyrus overshadowing his products and Cyrus may overexpose reducing her credibility, and with Cyrus you never know when she is about to hit the wall like a wrecking ball. Jacobs brand is already very expensive causing his target audience to already be very small. Having Cyrus may end up causing his very selective customers to not be receptive.

 

 

 

 

 

 

 

 

 

 

 

 

The picture above is one of the ads for the spring/ summer collection. In an interview Jacobs told WWD that he wanted his ad to be a beach scene with girls that were sulky and broody. Jacobs though it would be interesting if it was Miley and two girls who could be interpreted as Cyrus’ distant friends.

References:

Miley cyrus new face of marc jacobs. (January, 2014 10). Retrieved from http://www.hispanicbusiness.com/2014/1/10/miley_cyrus_new_face_of_marc.htm

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3 thoughts on “MIley and Marc

  1. Not considering my personal feeling about Miley Cyrus I do think that there is a point to be made about Miley Cyrus overshadowing the Marc Jacobs and his brand. Because Miley is known for her outrageous actions lately, I feel anything with Miley’s face on it would bring more attention to Miley herself than the actual brand. So ultimately I don’t feel that this is a very smart move for Jacobs.

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  2. I think Marc Jacobs is making a great move if he is looking to gain a younger, slightly less sophisticated audience compared to his normal targeted market. Miley does not scream high fashion or business couture, but if Marc Jacobs is looking to monetize Miley’s attention-grabbing success, then he is on the right track.

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  3. I think that is very interesting that a credible and well-known brand designer like Marc Jacobs is taking a chance on such an out of control celebrity. Miley Cyrus lately has been making news left and right for her outrageous behavior. I think that this puts his brand at risk because he is a high end designer and nothing about Miley seems high-fashion or sophisticated.

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