Ikea’s Valentines Day Take Over

Valentine’s Day is upon us. For some reason, Ikea made a Valentine ‘s Day advertisement. It is completely inappropriate and awesome.
If asked which brands would release a Valentine’s Day ad, the typical choices would be any wine, chocolate, or jewelry company. A home furnishing store, especially one that makes you build your product yourself, does not come to mind. The Ikea in Singapore released an ad to their Facebook page, soon to be released in print, to keep up
with the couples market.
Oh Ikea, you sneaky minx.  By taking to normal chairs and arranging them in a risky fashion, it is hard not to giggle at the hilarity of the situation. They could justify it as a person who stacked the chair wrong. However, the audience makes their own, sexually charged assumptions. Thankfully they did not alter the price for a cheap joke.
This ad is strangely effective. It shows a comical side to Ikea unlike any other previous attempts. It is uncluttered advertisement with a clear message. Couples need furniture too.  In modern advertisements, displaying the product in its intended use is not as effective as having a comical character, or a cheeky punch line.  If Ikea had placed the two chairs in a typical dinner setting, it would be lost amongst other advertisements. This is advertisement is so random and so out of character for Ikea that it is effective. It shows the product and the price in an eye catching way a random holiday. It was extremely risky move.
The only problem with this advertisements is its potential distribution in the United States. Released first through Facebook then print, it will be interesting to see which stores of this global corporation will adopt this style of advertising. Will Ikea be ready to gamble its more wholesome reputation for more advertisements like this one?  Is this a onetime publication or will Ikea be adopting a new style of advertising?
All questions aside, this ad is brilliant. It completes the requirements for the traditionally effective advertisements, while adding a new component of adult humor.  In the future, I hope to see more creative and astatically clean advertisements from Ikea.
Griner, D. (2014, February 14). Ikea furniture is clearly in the mood for valentine’s day simple and saucy poster from bbh singapore. Retrieved from Ikea furniture is clearly in the mood for valentine’s day simple and saucy poster from bbh singapore [Web]. (2014). Retrieved fromhttp://www.adweek.com/adfreak/ikea-furniture-clearly-mood-valentines-day-155738
 Ikea furniture is clearly in the mood for valentine’s day simple and saucy poster from bbh singapore [Web]. (2014). Retrieved fromhttp://www.adweek.com/adfreak/ikea-furniture-clearly-mood-valentines-day-155738

2 thoughts on “Ikea’s Valentines Day Take Over

  1. I agree that the IKEA ad is effective. It is hard to balance potentially controversial images with a sense of humor, but I believe IKEA did it nicely. They kept the message simple and advertised their product while still instilling a comical feel in the consumer and allowing the consumer to look at the brand as one who is open to trying new things in terms of advertising instead of, as you mentioned, using traditional advertising. I think it is a step in the right direction in terms of acceptably risque humor.


  2. I think this is a great ad for the holiday. Everyone knows that people appreciate subtle inappropriate humor and the shock factor has seemingly also been successful in at least garnering attention. It’s definitely not an uncomfortable ad and obviously you would have to be older to appreciate it so they took younger audiences into consideration. In regards to the United States, I’ll also be interested to see whether or not it is accepted or if there will be some sort of uproar over it’s raunchy message. Personally, I think the US has to lighten up considering some of the ads being released in other parts of the world.


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