Who knew that a short, six-second video could supply countless hours of entertainment! Vine certainly did not! Vine recently celebrated its first birthday on January 24, 2014 and had plenty to celebrate. Vine is a mobile app owned by Twitter that allows its users to create, post and watch short video clips. The unique part about these clips is the maximum length of six seconds and the ability to share these videos through various social network sites such as Twitter and Facebook.
Dom Hofmann, Rus Yusupov and Colin Kroll founded Vine in June 2012 and debuted soon after on January 24, 2013. It was released as a free iOS app in the app store and quickly became the most used video-sharing application on the market.
The day before Vine’s first birthday, the Vine team posted on their blog: “When we launched Vine on January 24, 2013, we didn’t know what to expect. To say that we’ve been blown away is an understatement. The creative community that has embraced Vine’s short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless- in six seconds or less.”
In just 12 short months, Vine has taken the social media world by storm. Thousands of Vine videos are posted daily and even more are viewed by its 40 million and growing users. The six second videos continue to get more and more creative, which is making users yearning to watch more. In order to make the search for the best Vine videos easy, Vine has added multiple features to make the app even better, as if that was possible. It has included a front-facing camera and “various channels with different video genres, including comedy, family, health and fitness, and, of course, cats.” This app also allows followers to “Re-vine” or “Like” the short clips being viewed. Some Vines have attracted hundreds of thousands of “likes and re-vines.” Re-vining an app allows your followers to view the video and so on and so on which can lead to millions of hits on one video.
“We focus a lot on making it easier for people to discover because there are so many great videos on the platform and it’s a challenge to continually make them more and more accessible to users,” stated Kroll, a third of Vine’s founder.
There is no doubt Vine will continue to grow and expand in the upcoming years! After a first birthday like that how can you top it? I don’t have any uncertainty that Vine won’t be able to pull off something even bigger for next year. Vine already has big plans in the works for its second birthday!
Variety’s 2014 Breakthrough in Technology Winner: Vine | Variety. (n.d.).
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