Technology Too Far?

It seems that these days, each new invention, or even just an update to an existing product is trying to one up the one that just came out. Phones and cars are notorious for adding new buttons, gadgets, bells and whistles, etc. to the “LATEST and GREATEST” products to make them the next must-have item. But sometimes these new advantages seem unnecessary or even downright silly. In the case of the new Mazda with the option to update Facebook while driving, the addition seems both unessential and not safe.

 Some uproar and backlash was received after Mazda showcased their newest car with Facebook technology in this past week’s Super Bowl, showing a man driving down the road updating his status. Although some may see this cool to some, this poses as a major safety threat. In a world where we are already worried about the danger that texting or even just talking on the phone has to drivers, why would we want to add an even more distracting element out to our vehicles. A Senator from West Virginia made the point that highway safety measurements are in progress and this new ad, and car, and he also mentions that this advance is a fatal one. He has a point, if we are too consumed looking down at the Facebook screen and not the wheel and the road ahead of you?

As people use cellphones more and more, the auto industry is trying to make smart phones services both hands and eyes free. That statement alone sounds kind of ridiculous. Yes, there is a way to do that but is it really worth it?

Whatever side of the debate you fall on, we must realize that a customer wants what a customer wants. Having a car without at least some of these bells and whistles is now considered obsolete. Days of non-smartphone cable cars are way in the past and even though there is always a critic from the other end, against some new technology. In this case, with good reason.

What are your thoughts on these cars with the newest screens, Facebook apps, etc.? Are Cars going to have computers/iPads/or even TVs for drivers to use in them in the future? Is is making driving safer or more dangerous?


Bachman, K. (2014, February 6). Will the Connected Car Lead to More Accidents? | Adweek. Retrieved February 6, 2014, from



5 thoughts on “Technology Too Far?

  1. I have to agree that this seems a little silly, and perhaps a warning sign of our current social-media obsession. Really? We can’t just listen to music anymore, but we have to update all forms of social media on our commute to work? The technological revolution has already made us believe that we’re superb multitaskers, but this takes safety risks to a new extreme. Instead of making life more “efficient” ( I would call it complicated) by catering new technology to the wants of society, we should take a step back and realize the harmful effects that can result from this type of innovation.


  2. This seems like a completely idiotic move on Mazda’s part. There is already so much negativity associated with texting and driving, why would you add Facebook to the mix? It also seems completely unnecessary. Anyone with a Facebook-accessible Mazda will have a smartphone, and I don’t see how it would be more convenient to use a car to post a status.


  3. Ugh. I’m a big Mazda guy, but this is just dumb. I love my manual transmission V6 Mazda6 (souped it up a bit for autocross when I lived in Nevada) and Mazda did help save Ford, but social technology is going a bit too far when it starts becoming a feature of cars. It’s bad enough we’re all so ADHD that we need TVs to keep us entertained on long drives, but now we have to update our Facebook too? Plus you have to pay for data for that in addition to a car, insurance, satellite radio, road side services, etc.

    Come on Mazda…


  4. I wonder if one day the whole screen craze will just implode in on itself. Stylistically, people are yearning more and more for simpler times–everyone uses black-and-white and Instagram filters to make their photos look more analog than they actually are. Mazda and other car companies should try to take advantage of this and comfort people with cars that are simpler, rather than even more digitally bloated.


  5. Although I agree that this is a terrible idea for Mazda, I wonder if they might be trying to help the obsession with social media. I know it seems like they are exacerbating the issue, but I have seen so many people on their phones while driving and I can’t help but think that maybe Mazda is trying to make the obsession safer. That yes, updating your Facebook from your Mazda is still an issue, but maybe it’s marginally safer than updating it from your smartphone while driving. It’s a stretch, but if it is slightly safer then at least it’s a step in the right direction.


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