For this weeks post, obviously I wanted to focus on the Super Bowl commercials. This is like a second Christmas for advertisers, one where people not only watch the actual commercials, but aim to. This years collection of ads was interesting to say the least. There were the classics like Doritos, or Budweiser and of course the typical car commercials, but overall I wasn’t extremely impressed. Nothing really seemed to stick out, everything seemed like it was trying to hard to be funny or heartwarming, trying to hard to be a “Super Bowl” commercial. My biggest complaint was that nothing seemed original. That is of course except for one commercial that ironically, didn’t even air. Instead it was passed around online as a bit of a viral video.
Newcastle’s “almost” Super Bowl commercial:
I absolutely LOVED this. Anna Kendrick, the actress involved in the ad is perfect, she’s funny, down to earth and people know her face. The ad itself though is what is so great though. By creating a commercial about how they couldn’t create a commercial, they instantly stick out from everyone else. It’s obviously extremely expensive to air an ad during the Super Bowl so Newcastle just thought a little bit outside of the box and in my opinion, out shined the actual Super Bowl commercials.
The tag line of the beer is “No Bollocks” so it makes sense that they tried to do this very straightforward, no frills commercial. Overall it was definitely one of the, if not the most, creative super bowl ad I saw the entire time. I think commercials and advertisers need to take note of this sort of thinking completely out of the box mentality when aiming for a huge spot like a Super Bowl ad. Instead of trying so hard, trying less is actually almost better. People will respond more to advertisements they find genuine and unique and there is really no better way to do this then employing this sort of mentality. I would be much more inclined to remember this beer as opposed to something like the Budweiser commercial that played on cute animals. I was a bit confused by the intended audience of that commercial, but with Newcastle’s ad they appeal to both men and women since the humor crosses over both. Their public appeal is wide, especially because they chose to release it before the actual Super Bowl and as an online video so it could go viral. Great job Newcastle!