Although the big game ended in a complete blowout on Sunday, the conversation about the best, worst, funniest and most controversial Super Bowl commercials was just getting started. I was among the majority of viewers who were left disappointed with the overall quality and entertainment value of this year’s commercials. The comedic value that we’ve seen in years past was the biggest shortcoming of the advertisements this year. Although the commercials may have been sub-par, there were still a few that generated “buzz” around the brands; whether the “buzz” was good or bad is an entirely different story.
Without a doubt the two advertisements that were the most talked about on Sunday night and throughout this week have been the “#Esurancesave30” advertisement and the Coca-Cola commercial. On one hand the talking that people are doing is a good thing, on the other hand the talk has a much more negative tone.
The “#Esurancesave30” advertisement in my opinion was the best of the night for a number of different reasons and deserved to get all the attention that it received. First of all, the idea to take the first commercial after the Super Bowl for $1.5 million less was a very innovative and economical decision made by the people at Esurance. I thought the advertisement got the majority of its comedic value from the simple fact that they talked about their decision to break away from the pack and save money by taking a less desirable slot for their ad. Finally, the main contributor to the “buzz” that was generated by the advertisement was the fact that they were going to give the extra $1.5 million to one lucky winner. All the way up until Tuesday night I kept seeing tweets that somehow incorporated “#Esurancesave30”.
On the contrary is the Coca-Cola advertisement that generated massive amounts of “buzz” but for the wrong reason. Personally I loved the commercial and started to tear up the first time I watched it. Coca-Cola, in an advertisement without spoken words was able to send a clear and powerful message that could not be ignored. Yet, as much as I loved the commercial, there are a much larger number of people who hated everything about the advertisement. Although the negative attention that was brought to the commercial was completely undeserved, I believe the blame is entirely on Coca-Cola. No matter how far we want to believe we have come as a nation, the truth of the matter is that in a 2014 United States of America racism and intolerance are still very much an issue. Though the issue arises mostly out of ignorance, Coca-Cola still should have realized that a large number of Americans would not want to here a traditional American song sung in another language.