Congratulations Facebook! You made it an entire ten years without fizzling into the background like Myspace. This week marks the Tenth anniversary for Facebook’s existence since February 4th 2004. Over this past decade Facebook has diversified the way that people interact with one another, it inspired change for how we share content, scared us into being extremely aware of privacy, it carried the voices of the people a few years ago in Tunisia during the Arab Spring revolution, and Facebook has ultimately forced radical change among the business-to-consumer culture, methods of interaction, and communication around the world.
Personally, I feel like I have had a strange and weird relationship with Facebook. I am absolutely embarrassed when I look back at my posts from 2004-2006, full of over-used “lol’s” and way too many smiley faces for anyones own good…those two Facebook years were really rough. Though I am not totally proud of the way I have used Facebook, I am impressed by its longevity as a social media hub and by the surprising amount of impact it has had on the world.
“Socializing the people around the world when they are online was something we hadn’t had before,” said Brian Blau, research director for consumer technology at Gartner. “Yes, Myspace was popular, but not in the way Facebook is. Getting more than a billion people to do something at the same time on a regular basis is a task that virtually no other company has ever achieved.”
The increase in social media platforms, most of which were inspired by the success of Facebook has forced brands to rethink how they deal with customers. The speed at which news travels on the internet is so fast that even the slightest negative comment about a customer experience can damage the credibility of any brand, if it’s not promptly addressed. It’s because of this that companies have created entire teams dedicated to social media interaction and protection.
On the flip side to potential company shame and brand disaster, Facebook also offers exactly the opposite outcome if approached correctly. The best social media campaigns have allocated advertising budgets to developing creative and interactive messages that inspire communication between the brand and the consumer. Successful businesses know how to maximize their assets and avoid cold contact communication methods, and rather shift to inviting consumers to have a conversation with the brand’s unique personality.
Here is a link to an article by Fast Company, it provides a list of short videos highlighting the five best Facebook campaigns since its start in 2004.
Though Facebook has made significant impacts on how we communicate with one another, inspired social growth, and changed the way businesses approach consumers around the world, I think we still need to ask ourselves if Facebook is just as valuable to brands as it once was? Are people still using Facebook like they once did? Do people still care about posting status updates/reading status updates? Will Facebook have the strength to withstand another ten years of technological and social change?
Please comment and share where you think the future of Facebook is headed.
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