Many were blown away by Coca-Cola’s “America the Beautiful” commercial which aired during last Sunday’s Super Bowl. The ad features a variety of actors and actresses of all races with a multilingual version of “America the Beautiful” playing lightly in the background.
The commercial brought up a lot of hot topic issues amongst conservatives, such as the ongoing debate over the codification of English as the primary language in the U.S., immigration reform, etc. (Sacks, 2014)
It’s always disheartening to me when a company comes up with such a beautiful message for the nation to hear and ignorant, racist Americans have to ruin it for all of us. This is a country that was built from immigrants, and has benefitted from immigrants greatly. So why someone would ever think it is acceptable to tweet “Nice to see that coke likes to sing an AMERICAN song in the terrorist’s language. Way to go coke. You can leave America” is beyond me (Sacks, 2014).
This past Thursday, Coke issued a statement in response to the backlash from conservative politicians, media figures, and many twitter users, stating “It’s Beautiful’ provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States. All those featured in the ad are Americans and ‘America the Beautiful’ was sung by bilingual American young women (Vega, 2014).”
Coca-Cola made another strong move when they decided to release the behind the scenes video which showed the bilingual women speaking about why playing a role in this particular advertisement meant so much to them. Sushmitha Suresh, the woman who sang in Hindi, told the cameras “We just have different backgrounds and that’s OK (Vega, 2014).”
Personally, I couldn’t be happier with Coca-Cola’s “America The Beautiful” commercial, as well as the several statements that were released in defense of their advertisement.
Vega, C. (2014, February 7). Coke Defiantly to Air Longer Version of ‘America the Beautiful’ Ad – ABC News. Retrieved February 7, 2014, from http://abcnews.go.com/blogs/business/2014/02/coke-defiantly-to-air-longer-version-of-america-the-beautiful-ad/
Sacks, E. (2014, February 3). Coca Cola’s ‘America the Beautiful’ Super Bowl commercial angers conservative pundits – NY Daily News. Retrieved February 6, 2014, from http://www.nydailynews.com/entertainment/tv-movies/coca-cola-super-bowl-ad-angers-conservatives-article-1.1600849