Google Inc. is redirecting their target audience for Google Glasses. The demographic will be on a much larger scale. The glasses will appeal to people who actually wear prescription glasses! Google announced last week that they will be making a line of prescription lenses and frames for Google Glasses. The prescription glasses have a small variety of frames as well as three options for sun-glasses. The frames are all titanium and grey in color but several options are offered for the accent color on the inside of the frame.
Google Inc. decided to do a line of prescription glasses because of the excessive amount customer requests. This will take the market for the glasses from tech-geeks to everyday people who wear glasses. The frames and lenses alone will cost customers $225. This does not include the Google device that attaches to the frame.
But the Google’s target audience won’t stop there. It is rumored that Google Inc. is in the process of discussing a partnership with Ray-Ban. This will immensely expand the consumer market. Currently, Google Glasses seem a bit too futuristic to appeal to a broad, youthful audience. Our generation is technology obsessed but Google Glasses are a little bit too far ahead of the game. This idea is partially associated with their appearance. The idea of everyone wearing a simple, uniform pair of glasses is unappealing and looks too much like a scene from a sci-fi film. If Google Inc. partners with Ray-Ban, it will bring them back down to an average consumers level. Ray-Ban is an established brand who’s trendy designs appeal to a young adult market which is where Google likely wants to take Google Glasses since that is the generation most influenced by technology.
Google Inc. announced a recent partnership with Vision Insurance Provider (VSP). VSP is training eye doctors to make sure Google Glasses are personally tailored to each consumer. Personal touches in new media are big with consumers right now. The iPhone 5s has capabilities for the owner to unlock the phone with his or her fingerprint. Consumers like to think of themselves as special and as an individual in a larger-than-life market. Personal touches within technologies feed into these psychological desires. Google Glasses were a huge advancement in technology but the personal touches to the device will make them bigger than Google expected. They have the potential to be the next iPhone.
by: Bridget Devine
Tribune. (2014, January 28). Prescription lenses, new frames offered for Google Glass. chicagotribune.com. Retrieved January 30, 2014, from http://www.chicagotribune.com/business/technology/chi-google-glass-prescription-lenses-20140128,0,2600651.story