I love themed ads. Verizon recently launched their Halloween themed ad. And I felt it was very creative. The commercial was just launched in the last two weeks. Verizon decided to take a family and put them all in costumes to go out trick or treating and through the latest Verizon technology they could map out the path they were going to be taking and when and what houses to stop at.
The all the family members, even including the dog was wearing a Star Wars themed Halloween costumes. They were either characters or even ships from the movie. I loved the family aspect of the commercial. They are sending a wholesome message that trick or treating is supposed to be a safe activity for everyone. And an activity that can be done together.
The technology that is used in the commercial includes tablets, new smart phones and even a wrist watch “communicator”. Uses their snazzy communication devices they can communicate with other people trick or treating and compare the best locations and paths to take, by who is giving out the best kinds of candy and who is giving out dental floss.
I found minimal feedback on the commercial itself. Many different bloggers or forums are discussing the commercial. Saying how costume choices may not have been a legal choice and they Verizon could be sued. However I don’t agree with any of this as of now. I just feel like the commercial is supposed to entice the audience and target market, which in this case is everyone, which is why they chose a family, of different age groups. It shows many different devices in different ways and that anyone can use them. As far as the costumes, it just ties into the very essence of Halloween. I don’t think there was any intention to disgrace Star wars, or to use something illegal. And quite frankly the costumes are awesome, and may even boost star wars costumes this season.