Dress, Click N Pose
Who knew snapping pictures could become such a fad? Mobile technology has taken the industry of photography by a storm with user-friendly applications like Instagram, Pinterest,Vine and now Pose!
This new app, which was, launched on the Apple iPhone nearly two and half ago recently reported with more than 2 million registered users.
Pose is essentially an online and mobile community that allows users to swap photos and videos of their outfits, makeup and shopping accessories. Some call it the future of fashion photography or Instagram for fashion. It surely has a lot to offer.
More than the fashion itself, there is a greater audience of people who are interested in what people wear and how they wear it. Users find Pose as an accessible platform to search the latest trends. Many of the clothes are often tagged in the pictures, which makes it easier to track down and or directly purchase the item. The app also features a pinterest-like clipboard where you can save your favorite styles. Another reason why Pose has been so successful is due to the fact that it brings fashion bloggers to it’s site further attracting mass of followers. Unlike many other fashion apps like Fashism and Lucky at your service, Pose is available on several platforms including apple and android devices both online and mobile. Pose uses the concept of geolocation to target consumers that live specific urban markets where the product is readily available.
This app is actually quite beneficial to the creator and the angel investors involved in the project. Every time a user purchases an item from the app a small fee is included in purchase. Pose serves as an online monetizing merchant. The app continuously seeks for creative ways to attract advertisers to better serve its community. They want to refrain from traditional advertising techniques as they feel they are often ineffective. In an Interview with Mashable, CEO Dustin explained that, “the vision was to build advertising into the stream, to make them more integrated and actionable.”
It was only recently that Pose landed their first successful ad campaign with Juicy Couture Fragrances to promote its Viva La Juicy Noir fragrance. The advertising technique is unique because of product placement with users. The product can be seen in use as users post pictures posing.
Indvik, L. (2011, 01 112011, 01 11). [Web log message]. Retrieved from http://mashable.com/2011/01/18/pose/
Indvik, L. (2013, 06 29). [Web log message]. Retrieved from http://mashable.com/2013/07/29/pose-advertising-revenue-model/
[Web log message]. Retrieved from https://itunes.apple.com/us/app/pose/id402272154?mt=8