When asked what Snapchat is, my usual response is “you use to send naked or just really ugly pictures to people for ten seconds so they can’t save them or be seen ever again.” This would be the response from most people when asked the same question. Now the answer begins to change.
Companies are beginning to use Snapchat as a new way to advertise their products. One of these companies is Karmaloop, an online clothing company. They have started using SnapChat as a way to target college-age comsumers by sending out risque snaps of models in their clothing. Karmaloop is not afraid of showing some skin to attract both Snapchat users and potential buyers.
“Our snaps are not for the faint of heart—you got to be ready for a little bit of boobs and butt,” says Karmaloop marketing director, Megan Knisely. “We’ve toyed around with a little bit of nudity, but nothing hard-core. We have played up the fun, sexy side of things.”
Later this month, Karmaloop will be snapping exclusive coupon codes as a way to test if their Snapchat advertising strategy is actually helping to improve sales.
Another company that is using Snapchat to their advantage is Taco Bell. I would be lying if I said I had never Snapchatted Taco Bell and been way too excited for a response. (I Snapchat them frequently.) Taco Bell uses the app to promote their new items and keep up with the ever evolving technology their target market loves so much.
Both companies have figured out how to appeal to their demographic through an app that has such a seemingly simple concept behind it. While Karamloop and Taco Bell are sending completely opposite pictures to Snapchat users, the message is the same.