As Twitter continues to grow and gain new users, Facebook feels as if it is being left behind. In order for them to keep up with the competition, Facebook will launch “Trending” on their site. Facebook has recently decided to add a new feature to their site called “Trending” which mostly aims at trying to get more users involved in real-time information and events that are trending on the web; just like Twitters trending topics. This new feature on Facebook main focus, is to allow public conversations to happen between many people on important or popular topics that may be surfacing the web. Facebook wants to expand the way users interact and allow them to have conversations with other people rather than just their friends. Facebook users will be able to see what other people think about a certain topic or their reaction to important events happening in the world.
This new feature of “Trending” will show Facebook users what the most important and popular topics are on social networking sites as soon as they log into their profile. Users will also be given the opportunity to personalize the list of information they get based on their topics of interest. Users newsfeed will have the topics that the users carefully selected to be of their interest and will appear of the right of the users page. Also, some of the topics will be highlighted which means that they are the most popular topics on the site for that particularly day. During Facebook’s announcement of this new addition to their site, they carefully explained how “Trending” works; “a response to the volume of public conversations about real-time events on the social network.”
Recently, Facebook signed a partnership with NBC sports to cover the Olympics. NBC’s Olympics’ Facebook page will have content regarding the event. It will share the most important information, videos, photos, and polls. Also, Facebook users will be given the opportunity to their own questions to Sarah Hughes, an Olympic god medalist. Although Facebook is creating this new “trend”to increase its new users and be more attracting for the younger audiences, current Facebook members are not using the site as much as they did before. With all the new apps created such as Twitter, Instagram, and Snapchat, users do not need to log into their Facebook pages to see what their friends are doing. This new idea hopefully revives Facebook and it will be interesting to see if Facebook users begin to use Facebook for “Trending” topics rather than Twitter.
Video Hyperlink: http://video.cnbc.com/gallery/?video=3000236502
- Boorstin, J. (2014, January 17). Facebook launches ‘trending’ to drive event chat. Retrieved from http://www.cnbc.com/id/101345446
- Leo. (2014, January 16). Like twitter: Facebook launches new ‘trending’ feature . Retrieved from http://atlantablackstar.com/2014/01/16/like-twitter-facebook-launches-new-trending-feature/
- Martin, S. (2014, January 16). Facebook launches trending to highlight popular items. Retrieved from http://www.usatoday.com/story/tech/2014/01/16/facebook-launches-trending-to-highlight-popular-items/4516147/
- Prigg, M. (2014, January 17). Facebook takes on twitter: New trending section launched in battle of the social networks read more. Retrieved from http://www.dailymail.co.uk/sciencetech/article-2541581/Facebook-gets-trend-Launches-topics-section-compete-Twitter.html