Bill Cosby Allegations: Networks Cut off Cosby Cold Turkey: Brand Representation & Reputation

Recent allegations set forth against Bill Cosby have caused major problems, both in the social realm and within corporate communications. Bill Cosby has been accused of rape on a number of occasions, with numerous women coming forward. They are coming forth, however, years after the statutory laws for charging Cosby have expired. While Cosby will not be prosecuted, his credibility and reputation within society will be put on trial. In addition to his own personal brand image, his endorsers are quickly disassociating from him in order to prevent backlash and negative association.

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Companies often use spokespersons as role models who extend or embody their principles. By association with Cosby, many of these Networks would be endorsing rapists, thus creating backlash amongst the community. For example, Netflix did not air a Cosby special after the news of rape reports surfaced. In addition, NBC cancelled an upcoming show in development with Cosby in order to prevent negative association. While Cosby is not technically guilty in the court of law, a group of his peers and brave women who have come forward have spoken enough to change the minds of America. This, as a result, has further crystallized Cosby’s newfound reputation as a rapist.

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This situation is reminiscent of that with Paula Dean, the famous Food Network star who faced racist allegations. Her sponsors immediately dropped her and dissociated. While the entire incident left Dean without any credibility, it also tarnished the brands’ representations she was associated with.

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In this day and age, companies and corporations should be selective in choosing whom to hire or use as spokespersons. They must also prepare a conflict resolution strategy should any crises such as the aforementioned arise. This will ensure corporations can maintain their positive reputations and enforce positive associations for the companies and their stakeholders. What does the Cosby situation mean for his career? Will this be forgotten? Or will networks and companies continue to disassociate?

World Toilet Day Exhibit Focuses on Women and Girls

To celebrate World Toilet Day, Water and Sanitation for the Urban Poor paired with the Panos Pictures photo agency to create an exhibit titled My Toilet: Global Stories from Women and Girls. The London-based not-for-profit organization, referred to as WSUP, aimed to share the stories of women from 20 different countries and the lengths they must go to in order to relieve themselves. The exhibit began this Monday and will last for six days, featuring women and girls photographed alongside her version of a “toilet,” describing the difficulties that come with it.

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Access to clean, safe toilets is a luxury that we barely even think about in our daily lives. However, for these women and girls, the lack of a proper toilet can mean traveling exhausting distances, putting themselves in harm’s way, and being exposed to health risks.

Over the summer in India, two girls using a field as a toilet were gang-raped and murdered.

Other women and girls feel that they have to wait until dark to search for a private place to relieve themselves, increasing the risk for urinary tract infections, constipation and mental stress.

Sam Drabble of WSUP says, “The exhibit is designed to give a sense of the global nature of this problem and the universality of the subject.”

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While we probably rarely think about access to public and private restrooms, one in every ten girls in Africa skips school during her menstruation or drops out of school completely once menstruation begins.

Until reading this article on NPR, I had hardly thought about the different struggles females might have to go through in order to gain access to toilets, so I think the WSUP is successfully raising awareness for a cause that lacks the attention it needs.

However, should more be done to help these women and girls than photographing them?

 

 

 

information and photos:

Me, Myself And The Loo: A Woman’s Future Can Rest On A Toilet. (2014, November 19). Retrieved November 20, 2014, from http://www.npr.org/blogs/goatsandsoda/2014/11/19/364775062/me-myself-and-the-loo-a-womans-future-can-rest-on-a-toilet

Tiger Woods Responds to Satirical Fake Interview

Tiger Woods recently had an article written about him in Golf Digest titled“My (Fake) Interview with Tiger.” by Dan Jenkins. Emphasis on the fake. In the article there are humorous response by “Tiger” poking fun at his scandalous life and alleged aloof, unaware characteristics. Although the article can be slightly offensive to the party it’s making fun of it is nothing that is career ruining. The article ran as a small blurb in a magazine that some people would read and then move on from and it really would have lived a short life if it had not been for the outraged response from Tiger Woods. Clearly, it bruised his ego and his rebuttal response is what got everyone talking about the article, in turn doing exactly the opposite of what he wanted.

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This is a perfect example of the Streisand Effect, very common in the public relations field. The Streisand Effect is when someone draws attention to someone or something by trying to discredit the source and in turn ultimately brings more attention to it. Tiger Woods response is published in Players Tribune and titled “Not True, Not Funny”. Here are some pieces from his published rebuttal statement:

“Apparently I’m a humorous automaton who doesn’t understand satire… Journalistically and ethically, can you sink any lower?…I like to think I have a good sense of humor,” Woods continues, “and that I’m more than willing to laugh at myself.”

He also calls Jenkins’ piece “a grudge-fueled piece of character assassination.”

Woods’ piece ends with the following paragraph:

“My representatives and I asked Golf Digest for an explanation, some reason for what I think is journalistically wrong and a pretty cheap shot. Digest responded by saying it was Dan’s humor, and they didn’t think it was unfair or they wouldn’t have run it. Those aren’t great answers.”

It is unfortunate that his golf career is in a downward trend but this was the worst way he could have handled this article. What do you think Tiger should have done to handle this public relations scandal? Although, Tiger is not the best when it comes to handling scandals as we have seen proof of from the sex scandal of 09′. I do hope that he comes back from the huge rift he has seen in his golf career. In the end when it comes to scandals and ruining his public image there is no one to blame but himself.

Italians Hate Pizza Hut

With Pizza Hut’s new advertising campaign, they are making it quite obvious that Italians actually can’t stand Pizza Hut pizza. That isn’t an exaggeration, they quite literally can’t stand it. Pizza Hut’s advertising team is taking a new spin on things by taking their pizza to southern Italy and showing viewers how much pizza makers hate Pizza Hut pizza. Why? It isn’t a secret that younger people intentionally do things that their elders disagree with (call it rebellion or whatever), so Pizza Hut seems to think that this ad will convince more people to buy their pizza because real pizza artisans hate it. Um…I don’t know how this is going to play out. I get that the company is trying to be “different” and “innovative” in their approach to advertising their products, but to come right out and tell people that there is a large audience that seriously can’t stand their pizza…that takes some guts. The ad explains that older people can’t stand the popular culture that younger generations seem to love, so it’s only natural that they hate the pizza younger people like too. In my opinion, the last thing a marketing campaign should aim to do is purposefully tell people that the company realizes how bad their pizza is.

I do not think that this is one of those situations where an ad is so innovative and bizarre that it ends up making sense…I honestly do not think that this campaign makes sense. They end the ad with “The Flavor of Now”…okay, well, if you want Pizza Hut to be the flavor of now, then why are you convincing people that what they are eating is truly terrible? The Flavor of Now should mean appealing to all generations, not just young people, and adjusting recipes and ingredients to accommodate all demographics. This campaign is interesting, but I really do not think that it is going to generate the results that Pizza Hut is looking for.

Monllos, K. (2014, November 20). Brand of the Day: Pizza Hut Wants You to Know

Italians Hate Its Pizza. Retrieved November 21, 2014, from http://www.adwee

k.com/news/advertising-branding/brand-day-pizza-hut-wants-you-know-itali

ans-hate-their-pizza-161548

Google Makes A First In Advertising/Marketing

That is right, Google does “it” once again.

What do I mean by it? I mean that Google, once again, has been the first to revolutionize the marketing and advertising world.   Google has made and created many firsts, and they top the charts again with this act. Google has become the first company to rent to the world’s largest and most expensive digital billboard in Times Square, New York. Sure, couldn’t any company have done that? Not really. Unless it was willing to spend a cold $2.5 million. The billboard is eight stories high and is estimated to cost $2.5million. But for how long? Well, at this price you can rent the billboard for 4 weeks.

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This is not your average billboard either. The screen, which is the size of a football field, is mounted on the side of the Marriot Marquis hotel. This billboard will be seen by anybody who enters, exits, drives or even flies by Time Square. This could potentially start a trend as well. Due to the amount of people that will be seeing this billboard, if it fits the bill, this could create a copycat scenario among companies. This is a huge step in the field of marketing and advertising. Statistics show that at least 3000,000 people will see the billboard a day. These are astronomical numbers.

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This “campaign” will boost yet more revenue for Google, improve its bottom line, and ultimately create awareness. The question that lies on some peoples minds are, why such a house hold name and juggernaut in the digital and technological world spend close to $3 million on a billboard advertisement? Well, Google is the first one to do it, the billboard is one of the most iconic and well-known outdoor advertising spaces, and as stated previously, this could potentially create sales that Goole never imagined. According to BBC News, “The new billboard was turned on on Tuesday evening and will show a nature-inspired digital art piece for a week until Google’s adverts begin running. Hundreds of tourists watched as the screen was turned on.The screen is also connected to cameras, allowing for interactive content.The US tech giant is reported to have hired the screen until January 2015.” (BBC News)

Dave and Busters, Busted

Yesterday, the Dave and Busters official Twitter account released a tweet featuring an attempted “joke.”

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A seemingly (and unfortunately) prevalent trend, sharing inappropriate or potentially racially insensitive tweets or posts has become a common side effect of the accessibility and efficiency of social media. Social media, however, should be more closely reviewed BECAUSE of its accessibility. These kinds of posts reach a much larger, and much more diverse audience than standard, stationary advertisements, and those who are responsible for posting them should consider what this means for them: a larger, more diverse audience to offend. I believe that large companies should tend to these social media posts as much as the expensive, stationary advertisements that they install.

Though the company did remove the tweet within 15 minutes, the tweet did not go unnoticed (hence the article). Dave and Busters was quick to offer an apology within the half hour, which was an impressive response time and displayed their positive crisis management. Though this apology was issued and its offensiveness was addressed, the tweet was still detrimental to the reputation of the company and will not be ignored. We can only imagine what the backlash would have been with the absence These types of issues certainly point out the similarities and differences of social media advertising and stationary and paper advertisements. However, it is apparent that some companies are not addressing their similarities as much as they should in terms of research and the consideration of all demographics.

References

Maskeroni, A. (2014, November 18). Dave & Buster’s Just Posted a Tweet It’s Going to Regret for a Long Time. Retrieved November 18, 2014, from http://www.adweek.com/adfreak/dave-busters-just-posted-tweet-its-going-regret-long-time-161510

#FixTheInternet

#FixTheInternet has become an Internet sensation. After Kim Kardashian decidedly took her clothes off for a Paper Magazine image she posted it to Twitter. This has lead to a multitude of meme’s and Twitter posts under the hashtag. The image has been running ramped throughout the Internet. Now the picture was taken for PaperMag to show “fashion” and in showing “fashion items” the post did some damage to the Internet.

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So many people were attempting to use the servers that it almost crashed. It was news because of the nudity, but also a headline because of the almost crash. Now Twitter has taken charge of this. There are multiple posts going around stating:

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I question if this is what is breaking the Internet, what are we teaching the generations who use and see this media? There is no advertising technique to this, but more shock value and self promotion. The shock was done by Rolling Stone magazine with Miley Cyrus when she was younger in a more artistic way to promote herself. Social media has taken on a new type of advertising and is showing younger people that this is something that is acceptable and can be used as business tactics. Nudity is getting more accepted into the advertising world, but should it be used as a way to promote “fashion”?